Dumb Ways to Die PSA

Cute / fun / good PSA for Australia’s railway operator Metro. Sing along kids!


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  • Paul

    would love to know who did the design/production on this. was there an agency attached to the project too?

  • Paul

    a little further investigation show it’s McCann with Julian Frost

  • Juan

    is this 3d with some cartoon texture? or something like after effects?

  • It was created using Flash and After Effects.
    Source: http://julianfrost.co.nz/things/dumb-ways-to-die/