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Archive for November, 2012

mcbess & Simon for Good Books: Havana Heat (vaguely NSFW)

Last spring, Buck and Antfood blew our minds with “Metamorphosis,” a psychedelic short promoting charity-friendly book retailer, Good Books. Written in the style of Hunter S. Thompson, the short was the first in the Great Writers series masterminded by String Theory.

For the latest entry, String Theory worked with the combined directorial powers of mcbess and Simon (The Mill). Set in an idealized Cuba of yesteryear, “Havana Heat” channels the steamy pulp of romance novels.

Good Book’s marketing messages are comically intertwined with a long chain of tensely retrained eroticism. Rendered in a muted jewel-tone palette and tantalizingly curvaceous line work, the spot’s relentless barrage of double entendres will doubtless quicken your pulse even as you chuckle at it.

Check out the Q&A with mcbess and Simon on The Mill’s blog.

And if you missed it last spring, watch Buck’s “Metamorphosis.”


Monday, November 19th, 2012 | 4 Comments »

See No Evil December

It’s that time of year again! Join us for the See No Evil Christmas Special, an evening of inspiration with Animade & Nomint. Free entry, prizes & good times!

Monday, November 19th, 2012 | Comments Off

Late Night Work Club

Here comes Late Night Work Club! LNWC is a collective of indie animators. That is, animators who do independent, non-commercial work. Or, in some cases, animators who do commercial work, but are also up to the wee hours of the night making non-commercial rock your socks off work. Scott Benson has more info and images on his blog. Stellar lineup below.

Late Night Work Club is Scott Benson, Charles Huettner, Eimhin McNamara, Eammon O’neill, Caleb Wood, Sean Buckelew, Dave Prosser, Jake Armstrong, Erin Kilkenny, Alexx Grigg, Daniella Orsini, Christen Bach, Conor Finnegan, Louise Bagnall, Ciaran Duffy, and Andy Rohrmann (aka Scientific American).

Monday, November 19th, 2012 | Comments Off

ManvsMachine: 4seven

Mind-bending idents from ManvsMachine for 4seven.

Friday, November 16th, 2012 | 2 Comments »

Dumb Ways to Die PSA

Cute / fun / good PSA for Australia’s railway operator Metro. Sing along kids!

Friday, November 16th, 2012 | 4 Comments »

Marc Rienzo / Digital Domain Media Group: Amazin’

These CG shorts created for the New York Mets, are both cinematically lush with beautiful attention to detail and design.

Directed by Marc Dominic Rienzo, he and his team at the recently closed Digital Domain Media Group, first crafted the original film “Amazin’.” The Mets loved it so much, they asked Marc and the team to make two more vfx-induced shorts targeting a younger audience, hence the birth of “Heads Up Display” and “The Ball Unleashed.”

**Recently updated with breakdowns.

I recently caught up with Marc to ask a few questions on the process and he was nice enough to share some great insight and fun imagery into the making of these films.  Be sure to also check out the DD/Mets action figure and baseball cards! Love those.

Q&A with Director Marc Dominic Rienzo

These are not the typical baseball films we see promoting an mlb team. How did these come about? 

“Amazin’” was initially created as a history-based, nostalgic, traditional baseball piece. It was so well received, we were then asked to do more. This time, they wanted the visual effects to be more visible and pronounced. The intent  was to connect with a younger audience and show them baseball in a totally new and exciting way.

More process imagery and interview action this way →

Friday, November 16th, 2012 | Comments Off

Superestudio: Sony Spin “The Countdown”

Fun interaction between live action and type in Superestudio’s package for Sony Spin “The Countdown.”

Thursday, November 15th, 2012 | 1 Comment »