JBL “Ear of the Tornado” by Psyop
“Ear of the Tornado” has the fantastic quality we look forward to from Psyop – but it’s also an object lesson in how to nail the one shot approach. In lesser hands, this could easily have turned into a 45 second slog, but here, the pacing is incredible.
Bonus points – the airborne string of lights that we start to really see around the 26 second mark.
Extra bonus points – a behind the scenes:
Agency: Doner
Agency Location: Southfield, MI
Agency Creative Director: Murray White
Agency EP: Laurie Irwin
Production Company: Psyop
Creative Director: Eben Mears / Anh Vu
Lead Technical Director: Dan Gregoras
Psyop EP: Lydia Holness
Psyop Producer: Ave Carrillo / Erik Gullstrand
Designers: Anh Vu, Lauren Indovina, Naomi Chen, Eunice Kim
Storyboard Artist: Robin Nishio
Previz: Michael Shin
Animators: Anthony Travieso, Ryan Moran, Dan Vislocky, Chris Meek
Modeling: Dan Fine, Thomas Smith, Todd Daniele
Rigging: Zed Bennett
Tracking: Joerg Liebold
Effects TD: Miguel Salek, Dave Barosin
Lead Lighter: Jonah Friedman
Lead Compositor: Nick Tanner
Compositing: Thomas Smith, Adam Flynn, Matt Hanson
Sound Design Company: Skywalker Sound
Sound Designer: Steve Boeddeker
superb dynamics. Miguel does it again.
Dude is a monster. Nails it every time.
A good reminder of why I got into this business. Thanks Psyop.
Man, Psyop has really fallen off.
Whut happuh?
j/k Miguel’s work for Psyop is nothing short of superb. Love seeing his breakdowns for shots too.
the art of taking something really simple conceptually and making it a very very engaging beautiful visual narrative = psyop. Thumbs the f&*k up!
oh man… Psyop+Miguel = AMAZING <3
excellent
Nice! Sound designing that one must have been loads fun.