Telling a story while your camera is stabilized to a chicken-y asteroid is no minor animation task, but Major Briggs makes it look effortless in this spot for McDonald’s McBites. I love the variety in camera angles seamlessly transitioning. Let’s just hope the center of the universe does not end up being a meaty chunk.
Brand: McDonald’s Chicken McBites
Agency: Leo Burnett
Creative Directors: Tony Malcolm & Guy Moore
Executive Creative Director: Justin Tindall
Art Director: Will Thacker
Copywriter: Blake Waters
Director: Major Briggs
Production Company: Blinkink
Comments are closed.