Glassworks Amsterdam for G-Star: The Art of Raw

Collaborating with G-Star’s in-house creative team, Glassworks Amsterdam created a gorgeous odyssey through the production of denim as part of G-Star’s “Art of RAW” campaign.

Directed by Glassworks’ own Rudiger Kaltenhauser, the spot mimics macro photography, creating a hyper-real journey that brims with tactile details, despite being entirely CG.

Production Company
Glassworks Amsterdam
Rudiger Kaltenhauser
3d Artist
Markus Lauterbach
Tim Borgmann
Markus Geerts
Nick Smally
Tim Bolland
Dan Hope
Chris Wood
Flame artists
Kyle Obley
Lise Prudh’omme
Flame Assist
Bob Roijen
Scott Harris
Executive Producer
Jane Bakx
G-Star RAW
G-Star RAW creative team

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  • Awesome work! Thanks for posting.

  • danie

    What was the predominant software used in this?

    • I don’t know for sure but I’m pretty certain it is Softimage. Somebody correct me if I’m wrong.

      • danie

        If this was SI it had to be rendered by a external application like arnold or something. Any body with an answer to this would be great. Really well executed.

        • Florian

          It’s all Softimage and Arnold.

  • george

    wow wow wow, my favorite piece of motion for 2013!

  • Beautiful work!