Glassworks Amsterdam for G-Star: The Art of Raw

Posted by Staff

Collaborating with G-Star’s in-house creative team, Glassworks Amsterdam created a gorgeous odyssey through the production of denim as part of G-Star’s “Art of RAW” campaign.

Directed by Glassworks’ own Rudiger Kaltenhauser, the spot mimics macro photography, creating a hyper-real journey that brims with tactile details, despite being entirely CG.

Production Company
Glassworks Amsterdam
Director
Rudiger Kaltenhauser
3d Artist
Markus Lauterbach
Tim Borgmann
Markus Geerts
Nick Smally
Tim Bolland
Dan Hope
Chris Wood
Flame artists
Kyle Obley
Lise Prudh’omme
Flame Assist
Bob Roijen
Grading
Scott Harris
Executive Producer
Jane Bakx
Client
G-Star RAW
Concept
G-Star RAW creative team
Music
Skrillex

7 thoughts on “Glassworks Amsterdam for G-Star: The Art of Raw”

shalom on February 20, 2013 at 3:31 am said:

Awesome work! Thanks for posting.
danie on February 21, 2013 at 1:02 am said:

What was the predominant software used in this?
- Sam Howell on February 21, 2013 at 5:49 am said:
  
  I don’t know for sure but I’m pretty certain it is Softimage. Somebody correct me if I’m wrong.
  - danie on February 21, 2013 at 6:37 am said:
    
    If this was SI it had to be rendered by a external application like arnold or something. Any body with an answer to this would be great. Really well executed.
    - Florian on February 21, 2013 at 8:40 am said:
      
      It’s all Softimage and Arnold.
george on February 21, 2013 at 5:54 am said:

wow wow wow, my favorite piece of motion for 2013!
Matt on February 21, 2013 at 8:33 am said:

Beautiful work!




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