Target and LA Live


Gentleman Scholar joined an impressive lineup of studios and directors to create content for Target’s screens at LA Live, the massive complex of entertainment venues near LA’s downtown area.

While all the videos are cleverly executed, Gentleman Scholar’s stands out for its excellent character work and interplay of 2D and 3D elements. It lives up to its title, “Surprise and Delight,” by introducing a lovable cast of creatures with charming panache.

Other projects for the Target LA Live

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  • Well done fella’s!

  • mclovin media

    Nice. Very Nice! Sweet indeed!
    Music just kind of peters out at the end. Does this continue or is this a cutdown?

    My guess is maybe this plays without sound and they tacked the sound on for online viewing…?

  • Giant Ant’s real surprise and delight: