3D kings Nathan Love take a fifty-year old Toucan Sam and make him look like a spry young ‘un in their 3D reboot of the Froot Loops brand. The texture and rendering have a fantastic hand-made feel – the deep felty blues in the nephews coats and, wow, that king crab!
Archive for April, 2013
The Rube Goldberg machine is a reoccurring gimmick in advertising, but before anyone complains about having “seen it before”, take a look at 1st Ave Machine‘s approach for Panera. The circular loop marries conceptually with the daily bakery cycle. There’s beautiful design and craftsmanship throughout the varied kinetic elements. The camera cuts close on details and back wide again rather than restricting itself to the typical “all-in-one-take” approach. They make a very complicated process look effortless.
Melbourne-based The Fox And King (aka Glenn Thomas) created these short scenes for the 11Eleven Project. Like some of the projects cited in our recent How To Make Sure You Can Show Work In Your Portfolio feature, the film’s creative eventually went in a different direction. Though they weren’t used in the final documentary, Glenn does have some lovely portfolio pieces to show off his illustration and animation skills.
The concept behind the videos was to show the time 11:11, at different places in the world. Night time in NYC. Sunrise in Africa. Coffee & Toast in Melbourne. Catching the subway in Tokyo. The last one, titled Home, was meant to be a nostalgic piece, to evoke that feeling of wonder we all use to have as children, before life started and got in the way.