Archive for May, 2013
It’s getting very hard to stand out in the world of game cinematics. But somehow Blur always manages to pull it off.
Case in point, “A Twist of Fate,” Blur’s trailer for League of Legends, the multi-player battle game from Riot Games. Each vignette in the trailer pumps up the action from the previous vignette, culminating in an over-the-top battle royale that even the most jaded consumer of game trailers can appreciate.
Chances are you’ve seen either one or both of the Oreo “Wonderfilled” spots that have been burning up the interwebs.
The :90 anthem was directed by Martin Allais with animation by his own animation shop, Studio Animal. (Not to be confused with the Korean studio by the same name.) It’s a tour de force of 2D character work, packed with cute moments of hesitation and punctuated by charming type.
The chronically catchy tune was penned by Martin Agency creative director Dave Muhlenfeld and performed by Owl City.
NOTE: This post was updated to correct the studio attributed to the :90 spot.