Archive for June, 2013
Aside from being a Creative Director and Designer at Psyop since 2008 and collecting a number of top honors (Clios, ADC, BDA, AICP and the Emmys, to name a few,) Lauren Indovina has finally launched her web presence and it’s a goldmine.
Chocked full of detailed worlds and a wide range of style frames, lush paintings and drawings — including, of course, her creative direction and design work — Lauren has given us the go ahead to share her work at long last.
Lauren also wrote a compelling essay about her experience in the industry and how the road traveled is not always paved with love. It is titled “10,000 Arrows to the Heart” (after Interview below). Her words offer us an honest and ardent look how she became a Creative Director at Psyop and what it means to work from the heart and excel through failure.
In your formative years, what did you excel in (artistically or not)?
My father is an architect. I grew up in his design: a Victorian home with modern interiors, stained glass, ornate staircases and floating walls. The halls were adorned with his paintings of oddly posed people, futuristic landscapes with eclipsed suns. Surreal. His imagination inspired mine. My parents encouraged me and led by example: independence, passion, curiosity.
I finagled situations so that day camps became art camps, study halls were studio time. At 16, I attended a competitive summer program, Pennsylvania Governors School for the Arts, where I studied Indonesian shadow puppetry and made 7-foot tall ceramic sculptures. As this was unusual behavior, I got a lot of attention, accolades and awards, which didn’t matter. I just really wanted to be in the studio.