UFO: MTV Adrenaline Rush “Bike”

Working with VIMN MTV World Design Studio, UFO busts out their cel animation skills in this intense ID for MTV Adrenaline Rush. The limited color palette, fisheye camera effects and distortion of time make this a quirky, compact narrative that stands up to repeat viewing.

UPDATE: A reader comment asked about the technique used in this spot, and UFO responded:

We animated in 3D and rendered using cel shading, we then added 2D animation for the SFX and added in lines and textures (for example around the heart and details on the characters.) to make the design richer.

The backgrounds were all in 2D.

On a related note…

UFO is set to sign with the newly formed Falcon, a new production company formed by the current partners of Stardust. Falcon has already signed Assembly and Neon, both of whom have been featured on Motiongrapher multiple times.

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About the author

Justin Cone

/ justincone.com
Together with Carlos El Asmar, Justin co-founded Motionographer and F5. He currently lives in Austin, Texas with is wife, son and fluffball of a dog. Before taking on Motionographer full-time, Justin worked in various capacities at Psyop, NBC-Universal, Apple, Adobe and SCAD.

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  • Awesome! I especially love the FX work – the electricity, fire and water, and everything from :07-:11.

  • Rohit Iyer

    Isn’t this just toon-shaded CG? Pretty sure it isn’t hand-drawn. Kinda what put me off it, otherwise nice colors.

    • From UFO:

      “We animated in 3D and rendered using cel shading, we then added 2D animation for the SFX and added in lines and textures (for example around the heart and details on the characters.) to make the design richer.”

      (Post updated.)