Assembly: NZI “The Devil’s Chair”

New Zealand-based Assembly strikes again, showing their incredible range for agency Draft FCB and insurance company NZI.

Whether you focus on the craftsmanship of each shot or the comic timing of each vignette, the spot holds up to repeat viewing. The lighting alone had me scrubbing back and forth like mad.

For more about Assembly, read our in-depth interview with the crew.

  • This is awesome work guys! We made a crazy short film about an evil chair not so long ago … Imaginatively called “Chair Evil”. In my mind I secretly hope you watched it and it provided a fun theme for this work!

  • Congrats to the Assembly team. Ever and always impressive.