Most TV channels have their logo omnipresent, whereas our tact was to hide ours and encourage the viewer to go on a Quest to find it. Working with 3D wizards Analog we payed homage to the bustling, intricate scenes of ‘Where’s Wally’ and ‘Sgt. Peppers’ album cover, creating an expansive 3D world compiled of programme related objects and content.
Challenging the viewer to find the brand logo in this emporium of over 150 objects and curiosities. A task not made any easier by the distractions of animated objects and SFX leading the eye around the scene. For sound design we teamed up with super talented New Yorker David Kamp to create playful object sounds and sound bed.
Other idents in the series
Creative Agency : HarrimanSteel
Agency Creative Director : Julian Harriman-Dickinson
Agency Senior Creative : Tom Austin
Agency Design Team: Doug Stewart, Thomas Humeau & Charlie Patterson
Agency Producer : Sam Goldthorpe
CGI @ Production : Analog
Music & SFX : David Kamp