OK Go “The Writing’s On the Wall”

Directed by the always brilliant Aaron Duffy, OK Go’s latest music video is chock full of fun optical illusions and in-camera tricks that required as much foresight and planning as their previous videos (read: a ton).

Behind the Scenes

The behind the scenes video looks like utter chaos, but in reality it’s a meticulously choreographed dance of design and technology.

Credits

Created By SpecialGuest.tv for OK Go
Directed by Aaron Duffy, Damian Kulash, Jr. & Bob Partington
Production Co – 1stAveMachine
Exec. Producer – Cheri Anderson at SpecialGuest
Exec. Producer – Sam Penfield at 1stAveMachine
Producer – Garrett Fennelly
Creative Consultant – Mary Fagot
Director of Photography – William Rexer
Production Designer – Ethan Tobman
Wardrobe Designer – Ciera Wells
Color – Ricart + Co — Seth Ricart
Audio – Dig It Audio — Jeffery Seelye

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About the author

Justin Cone

/ justincone.com
Together with Carlos El Asmar, Justin co-founded Motionographer, F5 and The Motion Awards. He currently lives in Austin, Texas with is wife, son and fluffball of a dog. Before taking on Motionographer full-time, Justin worked in various capacities at Psyop, NBC-Universal, Apple, Adobe and SCAD.

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2 Comments

jeff scher (@FEZFILMS)

Wow, if these were the best takes I’d love to see the bad ones. The overall lack of precision pretty much undermines all the clever if familiar (exploiting the Exploratorium) optical gags. The pandering for viral feel of the piece kinda makes me itch.

jeff scher (@FEZFILMS)

Actually, I just watched it again and take back my first comment. I found it really charming the way the gags are staged and unfold.

Comments are closed.