Adobe CMO Stats

The bevy of elegant and sometimes surprising transitions that pepper this explainer video for Adobe never upstage the real star of the video: the red dot representing CMOs. That dot is as full of personality as the video is full of stats.

This project is a follow-up to a previous explainer from VeracityColab introducing Adobe’s CMO.com web property.

These projects have put VeracityColab on my radar.

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About the author

Justin Cone

/ justincone.com
Together with Carlos El Asmar, Justin co-founded Motionographer, F5 and The Motion Awards. He currently lives in Austin, Texas with is wife, son and fluffball of a dog. Before taking on Motionographer full-time, Justin worked in various capacities at Psyop, NBC-Universal, Apple, Adobe and SCAD.

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3 Comments

Dave Glanz (@daveglanz)

That was really fantastic – especially the feeling of weight mixed with squash and stretch movement. And was that Jeff Daniels doing the VO?

Paul Slemmer

Glad you like it, Dave! That’s the voice of Bub Kuns, our Chief Creative Officer.

Paul Ducco

Congrats to VeracityColab in being able to work the project and client to another strong delivery (the original is still stronger IMO). As we all know, all too often ‘explainer’ (can we get a new term already!) videos result in stale scripts and shallow stories.
Nice work by the CCO too! Any listed credits?

Comments are closed.