IBM Phones And Food

The interplay of live action and exaggerated device interactions give this spot for IBM a shot of whimsy that separates it from the herd. (And I love the moment at :22, when a smartphone sneakily interrupts a romantic meal.)

Created by Dress Code. Music and sound by You Too Can Woo.

More IBM work from Dress Code for the same campaign

Credits

Produced and Directed by: dress code
IBM
Senior Vice President, Marketing and Communications: Jon Iwata
Vice President, Branded Content and Global Creative: Ann Rubin
Advertising Manager: Cecilia Correa
Advertising Manager : Marco Pereira
Advertising Brand Systems Professional: Jessica Schwab
OGILVY & MATHER
Chief Operating Officer, Ogilvy East: Lou Aversano
Chief Creative Officer, Ogilvy North America: Steve Simpson
Executive Creative Director: Susan Westre
Group Creative Director: Mike Hahn
Group Creative Director: Ryan Blank
Associate Creative Director: Denise Zurilgen
Associate Creative Director: Lauren Costa
Executive Producer: Lee Weiss
Executive Producer: Paul Gunnerson
Executive Music Producer: Karl Westman
Associate Producer: Jess Latour
Production Coordinator: Glorianne Cody
Global Account Director: Jeremy Kuhn
WW Account Director: Mila Babrikova
Global Management Supervisor: Nicole Vilalte
Account Supervisor: Kaitlin Giannetti
Account Executive: Maria Barton
Assistant Account Executive: Brianne Reedy
Assistant Account Executive: Lindsay Jaffe
Dress Code
Creative Director: dress code
Producer: Tara Rose Stromberg
DP: Matt Workman
AC: Robert Lau
AD: Jacob Leibowitz
Production Designer: Sergeo Levitas
Art Director/Animator: Joe Donaldson
Designer: John J. Custer
Production Assistant: Mike Cook
Music/Sound: You Too Can Woo

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About the author

Justin Cone

/ justincone.com
Together with Carlos El Asmar, Justin co-founded Motionographer, F5 and The Motion Awards. He currently lives in Austin, Texas with is wife, son and fluffball of a dog. Before taking on Motionographer full-time, Justin worked in various capacities at Psyop, NBC-Universal, Apple, Adobe and SCAD.

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  • You can also check out two of the other spots Dress Code made for the same campaign here:

    I only worked on the one above but the campaign was a blast to be a part of and all the work for all 3 spots was completed in 3 weeks!