Girl Hub

Not to Scale’s Man vs Magnet (Matt Smithson) is back for The Girl Effect, this time with a more illustrative approach in “Girl Hub.” The mixed media approach harkens back to Man vs Magnet’s earliest works, which draw on his trainer as a painter.

About The Girl Effect

From The Girl Effect website:

The girl effect is a movement. It’s about leveraging the unique potential of adolescent girls to end poverty for themselves, their families, their communities, their countries and the world. It’s about making girls visible and changing their social and economic dynamics by providing them with specific, powerful and relevant resources.

Created by the Nike Foundation in collaboration with the NoVo Foundation, United Nations Foundation and Coalition for Adolescent Girls, the girl effect is fuelled by hundreds of thousands of girl champions who recognise the untapped potential of adolescent girls living in poverty.

The Girl Effect

Man vs Magnet’s “The Girl Effect” from 2008.

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About the author

Justin Cone

/ justincone.com
Together with Carlos El Asmar, Justin co-founded Motionographer and F5. He currently lives in Austin, Texas with is wife, son and fluffball of a dog. Before taking on Motionographer full-time, Justin worked in various capacities at Psyop, NBC-Universal, Apple, Adobe and SCAD.

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