Channeling the charming wackiness of Adventure Time, 2veinte has released the first in a series of three rollicking spots for Lucky Charms brand cereal.
Says 2veinte:
The spot was entirely done in traditional animation. We designed all the characters including “Lucky the Leprechaun,” considered an icon of the American culture.
Credits
Done by 2veinte
Creative Direction: Pablo Gostanian
Executive Producer: Agustin Valcarenghi
Animation Direction: Melisa Farina, Sebastian Garcia
Art Direction: Pablo Gostanian, Gastón Pacheco
Character design & illustration: Gastón Pacheco
Character design: Gastón Pacheco
Background design: Gastón Pacheco
Lead cel animation: Melisa Farina, Sebastian Garcia, Juan Nadalino
Cel animation: Cesar Jara, Nahuel Sagarnága, Alex Gostanian, Valentina Candia, Franco Pellicciaro, Ana Artaza, Luz Lázzaro, Fernando Toninello, Diego Frachia, Lucia Castez, Mariángel Idiarte.
Clean up: Cesar Jara, Nahuel Sagarnága, Alex Gostanian, Valentina Candia, Franco Pellicciaro, Ana Artaza, Luz Lázzaro, Fernando Toninello, Diego Frachia, Lucia Castez, Mariángel Idiarte, Santiago Medina Neves, Augusto Gabrys
2D Animation: Damian Sendin, Josefina Preumayr
3D Animation: Damian Sendin
Composition: Damian Sendin
Story Board: Gastón Pacheco
Producer: Geraldine Chaia Arazi
Music and SXF: Saatchi NY
Client
Saatchi NY
Associate Creative Director: Justin Roth, Adam Kline
Executive Producer: John Catapano