Papercraft and pop-ups for Pellegrino

Directing duo Parallel combined two popular motion design tropes — faux papercraft and pop-up books — to create a sumptuously designed spot for Pellegrino, “Are You a Foodie?”

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Parallel is illustator Quentin Baillieux and live action director Raphaëlle Tinland. “Are You a Foodie?” was produced in partnership with US-based Hornet and Paris-based Eddy for Ogilvy New York.

Parallel is illustator Quentin Baillieux and live action director Raphaëlle Tinland

Parallel is illustator Quentin Baillieux and live action director Raphaëlle Tinland

Credits

Client: San Pellegrino

Agency: Ogilvy

Directors: Parallel

Characters & set design: Quentin BAILLIEUX

Production Company: Hornet, Eddy & Brunch Studio

Hornet

Executive Producer: Hana Shimizu

Producer: Cathy KWAN, Desiree STAVRACOS

Eddy

Executive Producer: Nicolas De Rosanbo

Brunch Studio

Producers: Angélique CORLI, Marion BAYARD

Producer Assistant: Romain BEZZINA

CG Supervisor: Jean-Charles KERNINON

2D animatic & Previz: Jérôme CALVET

Modeling & Surfacing: Clément LAURICELLA, Ugo FROMENT, Fabien DUFOUR

Setup: Maxime GRANGER, Marianne CRUCHANT

Animation: Marianne CRUCHANT, Audrey LAINE, Leila COURTOT

Matte Painting 2D: Omar CAMARA

Lighting / Rendering / Compositing: Jean-Charles KERNINON

Brunch General Manager: Mathieu HUE

Brunch Studio Managers: Pierrot JACQUET, Davy KOSKAS

Pipeline R&D Supervisor: Alexis PRAYEZ

IT: Gwenael LORISSON

Production Accountant: Moussa TRAORE

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About the author

Justin Cone

/ justincone.com
Together with Carlos El Asmar, Justin co-founded Motionographer and F5. He currently lives in Austin, Texas with is wife, son and fluffball of a dog. Before taking on Motionographer full-time, Justin worked in various capacities at Psyop, NBC-Universal, Apple, Adobe and SCAD.

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