This video is making the rounds on social media, and for good reason. It’s funny, smart and spot on.
Just in case you’re lost, allow us to explain: The guy in the suit is acting exactly like many, many advertising agencies (and many of their clients). Unfortunately, agencies don’t seem to understand why this is horrible for their own businesses and the interests of their clients.
The silver lining (from a cynical perspective): Agencies frantically demanding spec work is yet another sign of their deepening insecurity in the face of their undeniable slide into irrelevance.
There are good agencies, to be sure. And agencies can perform valuable services without eviscerating the creative industry that actually produces their work. But many don’t.
Architects don’t give away their blueprints. Diners don’t fork out free meals. Personal Trainers don’t sign over their intellectual property on spec. This video pokes fun at the speculative creative bidding process in new business pitches. We believe there’s a better way for agencies and clients to find the perfect match.
Find out more at www.zulualphakilo.com/saynotospec
Hopefully, this video creates some sort of movement in the agency world. If not, good riddance.
Agency: Zulu Alpha Kilo
Creative Director: Zak Mroueh
Art Director: Guilherme Bermejo
Writer: Nick Doerr
Agency Producer: Tara Handley
Production House: Zulubot
Director: Zak Mroueh
Producers: Tara Handley, Daniel Kaplan
Director of Photography: Albert Huh
Casting Director: Shasta Lutz
Post, Editing, Music Company: Zulubot
Editor: Mike Headford
Colorist, Transfer: Roslyn Di Sisto – Smith
Producer: Tara Handley
Music : Asche and Spencer
Engineer: Stephen Stepanic
Actor: Chris Locke