A lottery ad that feels like a Pixar film, “Night Shift”

Maybe I’m getting soft in my old age. Maybe I’m just biased because the protagonist is named “Justino.” But this branded short film for “El Gordo,” pulled me in for multiple viewings.

A little background might be helpful:

More than just a prize draw, the Lotería, ‘El Gordo’, is considered the world’s biggest lottery; a highly anticipated yearly event in the Spanish cultural calendar with more than 46 million entrants. … The film, which aired on the 17th of November in Spain, features the protagonist Justino, a mannequin factory’s nighttime security guard, whose thoughtful jokes capture the imagination of his daytime colleagues.

Every frame is a sumptuous buffet of light and color. I didn’t quite reach the emotional climax intended, but the craft of the animation and the care that went into building Justino’s world is just outstanding.

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Four months in the making, the film was directed by Againstallodds through Passion Pictures in close collaboration with Leo Burnett Madrid’s Juan García-Escudero and Jesús Lada.

Bonus: There’s a cute Facebook page for the mannequin factory and an Instagram page for Justino.

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Credits

Agency – Leo Burnett Madrid
Creatives – Juan García-Escudero, Jesús Lada
Agency producer – Esther Garcia, Nicolas Sanchez

Directed by Againstallodds
Production Company – Passion Pictures
Executive Producers – Lucie Friar, Ryan Goodwin-Smith
Producers – Duncan Gaman, Fritte Colliander

Spanish Production and Post Production Company – Blur Films
Executive Producer – Mario Forniés
Producer – Pablo Garcia

CG Production – Milford Creative Studio
CG supervisor – Robert Krupa

Audio – ‘Nuvole Bianche’, Einaudi Ludvico
Composer – Joan Martorell

 

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About the author

Justin Cone

/ justincone.com
Together with Carlos El Asmar, Justin co-founded Motionographer and F5. He currently lives in Austin, Texas with is wife, son and fluffball of a dog. Before taking on Motionographer full-time, Justin worked in various capacities at Psyop, NBC-Universal, Apple, Adobe and SCAD.

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