“A Love Story” for Chipotle

Directed by Saschka Unseld (“The Blue Umbrella”), the latest Chipotle short sticks to a proven approach.

The story arc for “A Love Story” is familiar: well-intentioned food providers follow rampant success down the path to commercialization and mass production before eventually realizing their mistakes and rebooting their businesses — and lives — in accordance with sustainable practices.

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Saschka’s masterful storytelling powers are on full display here. Wordlessly, the short’s characters quickly work their way into the viewer’s heart. The resolution, while predictable, is also sweetly satisfying.

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The production team at Passion did a phenomenal job bringing the visuals to life. The film’s tactile quality and sumptuous use of light are deliciously scrub-worthy accomplishments.

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Also in the Chipotle short-form series…

Credits

Client: Chipotle
Title: A Love Story
Agency: CAA Marketing

Production & Animation Company: Passion Pictures
Director: Saschka Unseld
Art Director: Katy Wu
Executive Producer: Debbie Crosscup / Ryan Goodwin-Smith
Producer: Sibylle Preuss

Animation & VFX Credits (Passion Pictures)
VFX Supervisor: Neil Riley
CG Supervisor: Christian Mills
Animation: Wesley Coman/ Chris Welsby/ Aldo Gagliardi/ Cath Brooks/ Catherine Elvidge/ Karin Matteson/ Scott Bono
Texture & Shading: Ian Matthews / Katreena Erin Bowell/ David Domingo Jimenez / Leigh Van Der Byl/ Louise Chassain / Sara Diaz / Stuart Hall/ Arkin Esfref / Alex Holman / David Watson/ Leigh van der Byl/ Camille Perrin/ Patrick Kraft/ Roxanne Martinez
Rigging: Morgan Evans / Matteo Nibbi / Giulia Dell’Armi
VFX: Jamie Franks / Colin Perrett/ Kwai Keung IP/ Junaid Syed/ Antonios Deftarios/ Guillaume Zaouche/ Gabriele Veronese/ Matt Moyes/ Robin Nordenstein/ Alice Jarre
Light & Render: Christian Mills/ Richard Moss / Stuart Hall / Adrian Russell/ Patrick Kraftt/ Alex Holman/ Roxanne Martinez/ David Watson/ Nikolay Kulishev/ Simon Maddocks/ Francois Pons
Compositing: Johnny Still/ Andre Bittencourt/ Raphael Theolade/ Valeria Romano/ Javier Cid/ Alex Grey
Animation Supervisor: Jay Boose
CG Coordinators: Joost Zoetebier / Suzanne Forward

Character & Production Design: Katy Wu, Amandine Pecharman
Graphic Designer: Davide Saraceno
Production Assistant: Paige Sullivan

Post Production Services: Technicolor Postworks NY
Colourist: Max Horton

Music Producer: Blake Mills
Music Performance: Brittany Howard, Jim James