The Interpreter

In the realm of motion design and advertising, we’re constantly shape-shifting between one aesthetic and the next on the whims of the client, current trends, and technology. It’s a nebulous landscape and it can be hard to find ownership over the work we do.

Additionally, since so much of what makes up motion design is simply repurposed techniques and remixed tech, you could argue that true ownership is an impossibility. It’s all a remix of a remix of a remix… Regardless, it’s interesting how our views of the work and who we associate with what shift over time. The collage aestheticĀ is one that has very deep roots in our industry, but also in filmmaking and animation as a whole. What makes animation so magical though is that even with something as ubiquitous the collage aesthetic, it can still be possible to identify an individual’s approach.

Case in point:

Before it was even public, it was clear from a mile away who made this animation. While Ariel Costa/BlinkMyBrain can’t ever truly have ownership of this approach, he is definitely the one owning this space, right now.

Be sure to head over to The New York Times to view the full piece as it’s a great example of animation and journalism working hand in hand.

Make sure to check out some behind the scenes from Ariel himself below:

From Ariel:

Due to this political time we’re facing, not just theĀ American but worldwide, I think it’s really nice when we have a chance to express something through our craft.
As Storytellers and visual artists it’s important for our industry to understand how powerful our skills are.
Sometimes we can and should make more than just cool transitions….but, if we find a way to add those damn transitions, why not? :)

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About the author

Joe Donaldson

Joe Donaldson is one of the editors of Motionographer. Working closely with Justin Cone, their hope is to help grow our community while celebrating the exceptional work being created on a daily basis. Additionally, Joe recently joined Ringling College of Art and Design where he works as a professor in the Motion Design department. Before joining Ringling, Joe worked as a director, designer and animator in Chicago, New York and Los Angeles, and has had the honor of directing work for clients such as Apple, Google, Facebook, Instagram, The New York Times and Unicef.

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