I know Tatiana was posted as a quickie a while back, but I think she deserves some 15 minutes of feature list fame. I love her wide range of work, all of which contains her elegant feminine touch. Her website displays some serious skills with motion, static design as well as her talent with the camera. Her work has made it onto cd covers, galleries, store walls, clothing, posters, television…basically, you name it, this girl has designed for it.

Tatiana also appears to have some directing experience under her belt. The spot she co-directed with Alex Moulton for Funkstörung, delves into the joys of the nipple twist and the face’s reaction to it. She directs under the company name of T&A with Moulton.

Check her out

Posted on Motionographer

Admittedly, that sounds a little like marketing fluff, but I think the actual idea is fairly courageous: instead of a static team, create a ever-changing roster of talent. This has some obvious advantages: stagnation will be kept at bay, budding designers have a place to blossom, and network—as a brand—could build a reputation as the place to go for unexpected solutions to design challenges.

Those are the ideal outcomes, at least. The challenges are also obvious: Finding the right talent, knowing when to bring on new talent (and free up space), and establishing a clear enough identity that clients have at least some idea what to expect. It’s a pretty sophisticated balancing act. But I suppose if anyone can do it, Alex can.

network reminds me a little (in spirit, at least) of Blacklist, Psyop’s initiative to promote, young, international, boundary-pushing designers. These experiments indicate a couple things to me: 1) a growing need for “fringe” designers, i.e. creatives who live and work just outside the mainstream, and 2) a future that is increasingly hospitable to small, agile studios, especially as alternatives to big, lumbering ones. I’ve wondered for a while at what point a studio’s size and maturity become more of a liability than an asset. Maybe these experiments will help us figure that out.

network’s first artist in residence is Tatiana Arocha, who’s body of work is a diverse medley of styles and tones befitting network’s promise of eclecticism. Don’t miss her still designs as well.

Posted on Motionographer

Posted on Motionographer