Shilo: Under Armour “ColdGear, Lindsey Vonn + Dick’s”

The creative forces of Shilo strike again, this time to simulate extreme cold weather conditions for Under Armour, with Dicks Sporting Goods as the testing grounds.

With the goal of promoting Under Armour’s ColdGear product line, Shilo enlisted the talents of its growing creative arm, We Make It Good, and its creative director, Clayton Vomero, who co-wrote the spot’s script with Shilo Creative Director Andre Stringer.

Stringer and Vomero built a narrative around a Cold Abuse Simulator, which tests ColdGear under harsh downhill ski racing conditions. Two-time World Cup champion Lindsey Vonn, one of the most successful American ski racers in history, was enlisted as the ultimate test subject.

To film the action of Vonn facing the Cold Abuse Simulator as realistically as possible, Shilo’s crew found a factory location in Los Angeles and worked with Vonn for two days, filming her on a jostling rig before a giant apparatus that simulated the conditions she’d face on the mountain.

Seemless vfx integration and a solid storyline makes this a campaign to keeps your eyes on. Be sure to check out the making of video via the ski channel, as well as more behind the scenes production stills, courtesy of NBC Olympics.

Elastic / A52: Honda Accord “Instruments”

Design and VFX team Elastic/A52 rock out for Honda Accord in this highly colorful CG jazz spot, as they show off how much hidden space the new Accord Crosstour really offers.

Appealing to a younger, musically-minded target market, its aesthetic and general concept hits a home run. Design-wise, the palette is alive with energy and pop and the beautifully animated characters have a unique look that works an interesting transitional device.

Johnny Green and The Mill: Guinness “WORLD”

However you may believe the world was created, please allow Johnny Green, Knucklehead and the Mill to show your their version of the story.

Enter a team of rough-and-tumble, blue-collar craftsmen as they release the clouds and the sea, build the mountains and unleash the animals in an effort to explain how a true Guinness pour comes to life.

A nice piece of storytelling here from the production team at Knucklehead, helmed by director Johnny Green. The story is amplified to a beautiful level by seamless vfx work from the Mill, as their contributions give visual life to this concept.

Onesize: Playground Fest Main Titles

The main title for this year’s Playgrounds Festival, created by Dutch design powerhouse, Onesize, offers us a first-hand look at an action-packed playground battle in super slow motion.

Shot on a Phantom, you ask?  Nope. With just a little over 2 weeks from concept to delivery, Onesize had to think outside the 7000 fps box. Enter photographer Jasper Faber and two flashlights.

That’s right, it’s all photography camera mapped in 3D.  To deal with the tight turnaround, Onesize brought in production company Revolver, to help produce the shoot, while Onesize stayed focused on the heavy post efforts. The 3D was executed using mainly Cinema 4D and 3D Studio Max.

Click for more making-of details and process shots…