Ivan Cruz's Posts

EMA 2012 by Sehsucht

Sehsucht brings the 2012 MTV EMA titles to life by crafting a 3D zoetrope, a fast-moving carousel that evokes the illusion of motion through a fast succession of static elements which come to life with a stroboscopic light.


Thursday, November 15th, 2012 | 9 Comments »

Nicholas Ferreira and Dominik Grejc: MOVA Title Sequence

Check out these slick titles for MOVA, a fictitious Motion Design Festival dreamed up by Nicholas Ferrira and Dominik Grejc as part of their final project at Vancouver Film School.

From Nicholas Ferreira and Dominik Grejc:

The Main Title Sequence for MOVA is a journey through multiple environments that aims to explore the creative process of bringing an idea to life. The project became more powerful with the astonishing sound design by White Noise Lab which was a key factor in conveying the emotions we were looking for.


Wednesday, August 29th, 2012 | 11 Comments »

Plenty take a “Time Out” for AXN LatinAmerica

With a gorgeous visual style, amazing transitions and some old school frame by frame animation, Argentina-based Plenty delivers a visually stunning piece for AXN LatinAmerica.

This is what Mariano Farias & Pablo Alfieri from Plenty had to say about the project:

We started out by defining what the piece was about, AXN wanted to show a person’s journey when getting ready to watch movies back to back. We started out by choosing what these actions would be and we then arranged them in a way to make the flow of the transitions work from one scene to the next.

We wanted this piece to have a completely different look from anything else we’ve done in the past. And after several rounds of creative, we landed on high contrast 2D look with a minimal color palette.

Finding ways to have the whole team working at once on a project that relies in its entirely on seamless transitions was tricky, given that the scenes couldn’t be separated in the same way as a motion piece. Understanding what the rest of the team was working on was even more important than usual with this project. That said, probably the trickiest thing we had to deal with was achieving and maintaining a balance between the 3D animation and the hand-drawn elements throughout.

This is probably the most old-school project we’ve done. It was all done in 3ds Max, After Effects with absolutely no plugins. Most of the animation was done using masks and a lot of keyframes!


Wednesday, August 22nd, 2012 | 12 Comments »

Christopher Hewitt for TRIBORD

Christopher Hewitt alongside the amazing crew at Moonwalk Films just released a beautiful piece for TRIBORD.

Wednesday, July 11th, 2012 | Comments Off

A Conversation with Mate Steinforth

Recently we’ve seen more and more of Sehsucht, and with good reason: they’ve steadily been building steam through the years, and it’s culminating in some brilliant work.

A few of us at Motionographer were curious about how Sehsucht’s Berlin office came about. So we struck up a conversation with Mate Steinforth to learn about his experience moving back to Germany to get Sehsucht Berlin up and running after years of living in New York working as a director at PSYOP.


Wednesday, April 18th, 2012 | 11 Comments »

Plenty updates their reel

Plenty updated their site with a new reel and some amazing new work. Check it out!

Tuesday, March 13th, 2012 | Comments Off

Unofficial titles for Dark Knight Rises

Twenty-year-old Doğan Can Gündoğdu created these great unofficial titles for The Dark Knight Rises as a part of a digital video lesson at Bahçeşehir University in Istanbul.

Friday, February 10th, 2012 | 2 Comments »

The Fantastic Flying Books of Mr. Morris Lessmore

I was introduced to “The Fantastic Flying Books of Mr. Morris Lessmore” iPad app by my friend’s five-year-old son while traveling the North Island of New Zealand at the end of last year.

I remember being amazed by the quality and detail that went into this interactive narrative experience. Created by Moontbot Studios and directed by William Joyce and Brandon Oldenburg, the app is an adaptation of the award-winning short-film of the same name that, as of last week, has been nominated for an Oscar.

Inspired in equal measures by Hurricane Katrina, Buster Keaton, The Wizard of Oz and a love for books, “Morris Lessmore” is a story about a man’s love for books. After a huge storm that takes everything from him, the protagonist finds himself in a magical place where books are alive and become his friends. The rest is a journey worth watching. Enjoy.

The app | Official site | Moonbot Studios

Tuesday, January 31st, 2012 | 2 Comments »

Plenty for AXN LatinAmerica

I recently stumbled upon “Criminal Minds,” Plenty’s latest addition to their repertoire.

I love the way they united analog and digital by using a 3d subject with hand-painted typography. They definitely achieved the controlled-chaos look that this piece needed to convey.

Check out Plenty’s site for a very thorough breakdown of their process.

Tuesday, January 24th, 2012 | Comments Off

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