The Guardian: “Three Little Pigs”

Playing on recent uprisings aided by the prevalence of social media (e.g., Arab Spring, Occupy movements), BBH London, Director Ringan Ledwidge & The Mill help The Guardian extend the message of their transmutation from carbon to a digitally based, open-platform, crowd-sourced journal in this smart reinvention of the classic fairy tale. (Try telling this story to your kids before bedtime.)

The Guardian’s new campaign, “The Whole Picture,” recalls an earlier advert, “Points of View” (1986) and a previous retelling of the story (1996) from The Guardian’s archives. Also, check out their behind-the-scenes gallery.

Aside: As is the trend in all of news media, the storied newspaper is diving headfirst into the multimedia public pool, but one still has to question: Is the every-person really the future of big journalism? Are lifeguards necessary?  NPR’s Robert Krulwich wonders this very thing, and dissects the presentation nicely.  Read it here.

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Amsterdam DNA revisited

There has been a surge of motion media on the museum-going experience as of late — which will be elaborated on in a later post — and Amsterdam-based PlusOne studio’s recent production for the Amsterdam Museum really paints this type of exhibition work in excellent light.

This project has been drafted from the Quickies because, in addition to the trailer posted earlier and their meticulous craftmanship of the antiquities’ stories, they’ve released an excellent portion of the seven-part series, Revolt Against King and Church.

The whole of Amsterdam DNA was a massive undertaking in short order — seven films plus trailer plus video wall content — which perks interest into how a studio of PlusOne’s size handles multiple deliverables for a project of this scope.  So, PlusOne director Martijn Hogenkamp was kind enough to extend full insight into the process.

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Glassworks & The Mill: Range Rover ‘Positively Charged’

Johnny Green (Hungryman) worked with Glassworks (on the 60″ edit) and The Mill (on the 30″ edit) create beautiful, positively charged quantum metaphors for Range Rover Sport.
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B’Coool

Directors Carlos De Carvalho and Aude Danset De Carvalho illuminate the concrete jungle with Decathlon’s B’Twin auto-transmission urban bike,  B’CooOl.

Motionographer Holiday Catalog 2011 (Part 3)

In a wrap up of this year’s Motionographer Holiday Catalog (see Part 1 & Part 2), here’s the third and final post saluting story, tradition, history, and method.  Enjoy!

UPDATE 10/27/11: Added a last-minute arrival to the holiday scene.  See below!

FoxRetro X-mas from Váscolo.
Also, check out the process behind the party!

Yo Gabba Gabba ” To Give A Present” from Kirsten Lepore.

Christmas Card to Friends from Stephen Fitzgerald.

Singing Christmas Hedgehogs from Bird Box Studio.

National film Board of Canada’s Holiday Card 2011 from Malcolm Sutherland.

Share The Joy. Répandez la Joie. from Shed MTL.

O NIGHT DIVINE from Eliot Rausch + Phos Pictures.
A modern take on the age-old story.

These year end holidays are Grand Central to me – a time of genuflection for the greatest of toys, and consumption of the breadiest of puddings – but especially because I’m a hard-core sentimentalist.  I tend to look at history through really thick rose-colored glasses, willingly. So when there’s a massive thorn in one of those memories (such as when Santa didn’t bring my Christmas wish one year because one of these little bastards screwed up on the job), I try very hard to forgive and forget…and then white-wash it with purple prose.  Similarly, there’s a lesson here with this closing video: Let us be tolerant of others’ ineptitude.

And so, with a final sweeping festive gesture, please enjoy this touching holiday story:

Xmas 2011 from Elefant Studios AG.

Well, that’s it folks – we’ve turned the final page of the 2011 Motionographer Holiday Catalog.  Hopefully there was at least one item here to circle and put on your wishlist, or at the very least, get that general holiday blood flowing.

Along with the featured in this year’s series, I’d like to thank all those who submitted amazing holiday-inspired content to our offices.  When I was a kid, seemingly every commercial on TV around the winter holidays was celebratory in some way, which was really great. And so, while not everything makes it broadcast these days, it’s incredibly inspiring to see the continual effort put forth throughout the industry – personal and professional, across all media – for such a specific, narrow window each year.  Please keep up the great work, and tune in 2012 (assuming no worldwide cataclysm) for more festivities!

Happy Holidays, everyone!

Special thanks to Justin Cone, Michelle Higa, Brandon Lori, Daniel Coutinho, Harm van Zon, Ryan Rothermel, Ash Thorp  + all the other Motionographer cast members for help this year!