Animography launches Mobilo

Animography

Animography launched Mobilo today.

In keeping with their collaborative approach to creating animated typefaces, Mobilo was brought to life by a slew of A-list animators. (Check the product page for the full list.)

Each animator tackled one of three animated variations for each letter of the alphabet. With uppercase and lowercase variations, that’s 156 animated characters.

The Mobilo typeface was designed by Marco Alfredo Pradil and the promo music was crafted by Clark Rhee.

Get Mobilo here.

From the creator:

Mobilo Animated is a project by Animography to explore the balance between randomness and a systematic approach in type-design and animation. The animated typeface is a collaboration between 1 type-designer and 236 animators. Each animator brought a single character to life in his/her signature style. This was done using no more than 4 colors and 25 frames in a composition of 500x600 px. The result is a wide variety of styles and techniques. The color palette and letterforms tie it all together.

All letters and numbers have 3 unique variants. This enables you to avoid repetitive animation in words with repeating letters, and provides the freedom to pick and choose characters that go well together.

The After Effects file contains all the keyframes, expressions and artwork from the artists. It can be used in commercial and non-commercial projects and is available for the price of a Tweet or Facebook-post. Thanks for helping us spread the word!

The animated regular weight and static font are the perfect companions to the free file and are sure to deliver some visual balance to your project.



concept - Jeroen Krielaars (Animography)
type design - Marco Alfredo Pradil (Hanken Co.)
music & sound design - Clark Rhee



Free download and full animation credits on:
https://animography.net/products/mobilo

See the complete overview of all animated characters here:
https://vimeo.com/189552657

And the animated regular weight here:
https://vimeo.com/189751888

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  • Ender772

    This is a good animated typeface…however…I don’t really see how it got on to motionographer…so 236 people animated 1 letter each. and made an anmiated typeface…I know individuals who make animated typefaces

    • The sheer scale of the collaboration and the fact that each character has so much personality… that feels like enough. And more than a single person can accomplish.

      • pjay1977

        Having participated, I was impressed at the sheer organization of getting so many creatives to get something done on time!