Charles Darwin University “A New World University”

Yukfoo

From the creator:

Thanks to Charles Darwin University marketing and the Leap Agency in Melbourne this animated campaign has a big idea and a big execution to match. Anton Lambaart, Creative Director at Leap encouraged a true collaborative style for the production. Yukfoo partnered with Illustration maestro Paul Smith of Ballsy Creative and the guys at Visual Thing for the image making and design. In consultation with the agency and Yukfoo director Alan Dickson, our composer Erin Mckimm worked closely with Soundwaves in South Melbourne to bring a truely wonderful soundtrack to fruition. The combination of which has power, impact and a sense of optimism.

We had to portray a sense of fragility in the spots, that ponder the future of our world and the place that higher learning has within it. We aimed for a lacey paper feel with a soft coloured lighting effect for the aesthetic and in terms of story we wanted to play with the idea of a 'fresh perspective'. The camera conveys this sense of exploration and an inquisitive nature to the narrative, always finding a transition point in an meaningful visual way.

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