David Droga “Making Advertising Human”

Future Of StoryTelling

Created by Dress Code with audio by YouTooCanWoo.

From the creator:

www.fost.org
2017 Future of StoryTelling Summit Speaker: David Droga, Founder and Creative Chairman, DROGA5

David Droga, founder and creative chairman of Droga5, believes good strategy is a creative's best friend. Advertising is not as linear of a process as it used to be–today, a consumer's reaction to advertising becomes part of the narrative, and the words of a company can come back to them like a boomerang. Droga suggests that companies need to earn the right to have a conversation with their audiences, and that advertising in the future must incorporate a human element.

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  • Kyle Darling

    I’m really struggling with that opening line. I can’t find anything on google about it.

    If you keep the same haircut from your best season, you would have the same haircut the entire time you’re playing. The first season would be your best season to date so you would continue that same haircut to the next season. If your second season was your best season then that would mean the same haircut.

    Can someone explain this?

    It may drive me insane.