Huggies “Montage”

Buck

From the creator:

In a year-long adventure with Facebook and Huggies, we created social content that celebrates the messes kids make. Across two dozen films and gifs, a two minute 360 experience, and a handful of carousels, we offered a perspective into the imagination of kids. The twelve mixed-media films were shot from a kid’s POV, then combined with varied styles of animation to represent each child’s unique imagination. From talking meatballs to literal dust bunnies, we explored every technique in our toolbox, including CG, 2D, cel animation and puppets.

DIRECTED BY:
BUCK

EXECUTIVE CREATIVE DIRECTOR:
Orion Tait

EXECUTIVE PRODUCER:
Anne Skopas

CREATIVE DIRECTOR:
Ben Langsfeld 
Yker Moreno 

ART DIRECTOR: 
Kyle Strope 

HEAD OF PRODUCTION:
Kitty Dillard

PRODUCTION COORDINATOR:
Stefania Consarino
Alexi Yeldezian

360 ANIMATION DIRECTOR:
Jose Fuentes 

CG SUPERVISOR:
Ryan O’Phelan 

360 CG SUPERVISOR:
Bill Dorais

DIRECTOR OF PHOTOGRAPHY: 
Anibal Hernandez

PROP STYLING:
Lauren Cawdrey

360 SET FABRICATION:
Jeff Shepherd 

COLORIST:
Jose Fuentes 

RECORDING, AUDIO PRODUCTION, MUSIC & SOUND DESIGN:
Antfood

STORYBOARDS:
Nicolo Bianchino
Rocio Cogno
Justin Fines
Kyle Mowat  
Yeojin Shin
Kyle Strope
Daniel Uribe 

DESIGN:
Nicolo Bianchino
Rocio Cogno
Justin Fines
Carmel Gatchalian 
Ben Langsfeld 
Gonzalo Menevichian 
Yker Moreno 
Kyle Mowat  
Chris Phillips 
Fede Reano
Yeojin Shin
Kyle Strope
Joy (Meng-Chwen) Tien

MODELING: 
Dan Dickheiser
Cecilia Puglesi
Joao Rema
Ana Luisa Santos 
Joy (Meng-Chwen) Tien
Arvid Volz

TEXTURING:
Dan Dickheiser
Joao Rema
Joy (Meng-Chwen) Tien
Arvid Volz

RIGGING:
Jason Bikofsky
Tao Ye

ANIMATION:
Nicolo Bianchino
Andreas Bjoern Hansen
Olivia Blanc
Rocio Cogno
Chad Colby 
Trentity DeWitt
Jose Fuentes 
Jaedoo Lee
Brice Linane
William Trebutien 
Gonzalo Menevichian
Kyle Mowat
Fede Reano 
Yeojin Shin
Kyle Strope
Arvid Volz
Caleb Wood 
Tao Ye

LIGHTING:
Dan Dickheiser
Joao Rema
Ana Luisa Santos
Joy (Meng-Chwen) Tien

COMPOSITING:
Andreas Bjoern Hansen
Jose Fuentes 
Jaedoo Lee
Brice Linane
Gonzalo Menevichian
Ryan O’Phelan
Joao Rema
Ana Luisa Santos

TRACKING:
Ryan O’Phelan 
Joy (Meng-Chwen) Tien

ANIMATION PRE-VIS: 
Fede Reano
Joao Rema
Ana Luisa Santos 

ROTOSCOPING:
Dan Dickheiser
Joao Rema
Ana Luisa Santos 
Carly Senora
Joy (Meng-Chwen) Tien

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