John Lewis ad sparks hope for the holidays: If these woodland creatures can all get along…


British department store chain John Lewis always pulls out the stops for its holiday advertising, and this year is no exception.

Directed by Dougal Wilson (Blink Productions) with stunning vfx work by MPC, “Buster the Boxer” is a heartwarming tale with a chuckle-worth twist.

Companion VR piece

Check out the full campaign on the John Lewis site.


Client: John Lewis
Customer Director: Craig Inglis
Head of Marketing, Brand & Social: Rachel Swift
Agency: adam&eveDDB
Chief Creative Officer: Ben Priest
Executive Creative Directors: Richard Brim, Ben Tollett
Copywriter: Ben Stilitz
Art Director: Colin Booth
Chief Strategy Officer: David Golding
Planning Partner: Martin Beverley
Managing Director: Tammy Einav
Business Director: Miranda Hipwell
Account Director: Caroline Grayson
Account Manager: Alice Child
Producer: Panos Louca
Assistant Producer: Sion Prys
Media Planning
Media Company: MGOMD
CEO: Tim Pearson
Executive Director, Head of Planning: Clare Peters
Head of Retail: David Bratt
Client Account Director: Andrew Darby
Client Account Director, Digital: Ric Roberts

Production Company: Blink Productions
Director: Dougal Wilson
Producer: Nick Goldsmith
DOP: Joost Van Gelder
Production Manager: Hannah Fowles-Pazdro
Production Assistant: Jack Bingham

Post Production Company: MPC
VFX Executive Producer: Julie Evans
VFX Producer: Hannah Ruddleston
VFX Line Producer: Sandra Ekland
Creative Director VFX, MPC: Diarmid Harrison-Murray
Colourist: Jean-Clément Soret
Shoot Supervisor: Tom Harding & Tito Fernandes
VFX Supervisor 3D: Fabian Frank
VFX Supervisor 2D: Tom Harding
Animation Supervisor: Tim van Hussen
3D VFX Team: Chloe Dawes, Anthony Bloor, Ben Thomas, Graham Cristie, Jessie
Amadio, Julien Labussiere, Luca Maccarelli, Matthew Gifford, Radu Ciubotariu, Tito
Fernandes, Tushar Kewali, Vincent Ullman, Will Laban, Hanna Binswanger, Max
Mallmann, Jessica Groom, Ankit Dheraj Toppo, Earnest Victor, Ganesh Kumar S., Bibin
Balan P, Gayatri Patel, Jyoti Prakash Panda, Manjunath Ramakrishnaiah, Inigo Vimal Roy,
Ria Banerjee, Gayatri Patel, Gerard Dunleavy
Animation Team: David Bryan, Boris Cailly, India Barnardo, Martyn Smith, Lou Thomas,
Cynthia Collins
2D VFX Team: Grant White, David Filipe, Andreas Feix, Alex Snookes, Venkatesh
Rajagopal, Ginesh Gandhi, Jonathan Box, Amresh Kumar, Padma Priya, Prasanth
Palaparthi, Rajesh Kumar, Shalwin Shaiju, Yasasvini. V, R Vignesh, S. Samson Samuel,
Shalwin Shaiju

Soundtrack name and composer: One Day I’ll Fly Away, Randy Crawford
Performed by: Vaults
Music Supervision Company: Leland Music
Music Supervisors: Abi Leland & Ed Bailie

Sound Company: Factory
Sound Design & Mix: Anthony Moore
Audio Producer: Becs Bell

Editing: Final Cut
Editor: Rick Russell

VR Experience
Production Company: MPC Creative
Executive Creative Director, MPC Creative: André Assalino
Interactive Creative Director, MPC Creative: Pete Conolly
Executive Producer: Dan Phillips
Lead Producer: Joana Flor
Senior Interactive Producer: Joana Guimarães
Interactive Production Assistant: Sinead Catney
Lead Tech Artists: Pablo Bravo and Cat Dixon
Lead UE Developer: David Pereira
UE Developer team: Dennis Ippel, Guiseppe Mattiolo, Thomas Lopez, Olivier Dumas,
Bertrand Leroy
Lead Unity Developer: Tim Porteous
Unity Developer: Vitor Castanheira
Front and Back-end Developer: Pedro Rocha
UI Designer: Gorkem Menekse
VFX Supervisors: Kumar Chandrasekaran – VFX HoP; Sean Mullen – VFX Creative
Director; David Kern – VFX Technical Director; Selvam Venkatesan, Praveen Madhyasta –
Animation; Anil Kumar Singh – Rigging
VFX Artists: Matthew Gifford; Tushar Kewlani; Raju Ganesh; Baskaran Seetharaman ;
Pritesh Krishnappa Kotian; Atheesh Sankaran; Ashish Kumar Chourasiya; Shivam Pandey;
Krishnendu Bikash Maity; Yogesh Gadge; Ganesh Mohan; Mithun Monga
Shashi Prakash Raj; Vivek Mangainath; Dhanesh Puthiyavalappil; Harwin Sebastien;
Srinivasa Sheelam; Aditya Shukla; Sminesh Sudevan
Senior VFX Producer: Tomek Zietkiewicz
VFX Production Supervisor: Devendra Kumar
VFX Producer: Prithi Amarnath
VFX Production Assistant: Lokesh Reddy
Tech Artist: Pravenn Thanvi
DMP: Michelle Tolo
Motion Designer: Jonny Eveson
Sound Design: 1618 Digital
Sound studio: ClearCut
VO Artist: Faye Ripley
Interactive, Print & Social
Interactive Creative Director: Till Diestel
Lead Interactive Producer: Budr Elnusairi
Integrated Producer: Laura Smith
Assistant Producers: Naomi Barrie, Laurelle May
Interactive Design Lead: Andrew Murray
Project Managers: Hatty Day, Hannah Dowty
Head of Design: Paul Knowles
Designer: Olly Watts
Design Company: King Henry
Head of cain&abel production: Brett Kelsey
Editor: Hannah Taylor
Editor: Joe Andrews
Editor: Paul Cheshire
Editor: James Ireland
Motion Graphic Designer: Ed Christie
Photographer: Noemie Bottiau
Interactive Designer: Adrian Baker
Interactive Designer: Megan Young
Interactive Designer: Jennifer Slack
Interactive Designer: Hashir Khan
Interactive Designer: Norman Lo
Bookings Manager: Serena Moll
Interactive Resource Manager: Jacinta Crane
Interactive Partner: Simon Adamson
Social Media Director: Viki Imrie
Social Media Strategist: Jess Taylor
Social Media Manager: Lauren Booty

From the creator:

Watch the new John Lewis Christmas TV advert 2016 with #BusterTheBoxer

Click here to continue the story:

This is the story of a little girl called Bridget who loves to bounce. When her mum and dad buy her a trampoline for Christmas, they soon discover that she isn’t the only one with a passion for jumping.

Shop the ad:

The music is One Day I'll Fly Away performed by Vaults, the original song was by Randy Crawford.
Find the track:

This year, we're partnering with The Wildlife Trusts to help protect and restore our nation's wildlife and natural habitat for our children today and in the future.
Find out more:

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