Lyft “Origin Story”

Buck

From the creator:

Lyft is revolutionizing the way people travel, but it all started with two kids thinking about cars, roads, and... Betty White. Teaming with the fine folks at Lyft and the VO stylings of David Koechner, we helped bring their origin story to life through the magic of animation. So go grab your finest pink mustache and enjoy! Design and animation by yours truly.

Directed by: Buck
Executive Creative Director: Ryan Honey
Executive Producer: Maurie Enochson
Creative Director: Joe Mullen
Producers: Nick Carmen, Billy Mack
Production Coordinators: Solana Braun, Kaitlyn Mahoney
Art Director: Kendra Ryan
Animation Director: Kendra Ryan
Lead Designers: Vincent Tsui, Xoana Herrera
Storyboards: Kendra Ryan, Vincent Tsui, Lucas Durkheim, Junyi Xiao
Design: Vincent Tsui, Audrey Lee, Xoana Herrera, Debora Cruchon, Amelia Giller, Ken Gun Lee, Jigyu Yoon, Kendra Ryan, Junyi Xiao, Yuki Yamada
Cel Animation: Nicole Stafford, Song Kim, Kendra Ryan, Abby Magno, Vincent Tsui, Debora Cruchon, Amelia Giller, Jigyu Yoon, Aemilia Widodo
AE Animation: Evan Viera, Daniel Coutinho, Kendra Ryan

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  • Emiliano Enriquez

    This is great!! love the script and the way you put that into an animated spot. Congratulations