Nike Air Max Day ‘17

ManvsMachine

From the creator:

The Re-Revolution of Air.

Celebrating 30 years of Air Max innovation, ManvsMachine put together a global campaign for the most revolutionary collection since the ‘OG’ redefined the sneaker industry in ‘87.

For this 360° roll-out, we drew inspiration from Air Max’s robust history. Taking reference from the stories, and the sneakers, that make up the iconic brand’s heritage, this year’s campaign was a bold, confident, and eclectic remix of everything Air Max.

See full project here: mvsm.com/project/air-max-day-17

CREDITS —
Concept, Design & Direction:
ManvsMachine

Client:
Nike Brand Design

Audio:
Zelig

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  • Oooooooweeeeeee, yes. Delicious. Man vs Machine … yet again

  • Ender772

    I guess i dont understand the meanings..It all looks like a bunch of random things to me.

  • 陈毛

    awesome