A visual journey for Hyundai

TRIZZ STUDIO

From the creator:

// take a look at the making of : https://vimeo.com/167237505 \\

HYUNDAI
A visual symphony of texture, nature, movement, rhythm, vibration and light – all designed to synthesise the core DNA of Hyundai.
To reach our final treatment we defined the brand’s highest values as Design, Performance and Eco – and set these concepts in motion in a dance of perfect tension between the manufactured and the natural.
We created these landscapes of liquid energy to move autonomously - driven by unseen, powerful natural forces. Our vision was to symbolise with movement the sensibility, care, and modernity of Hyundai.


Hyundai Brand Credits

Innocean Worldwide ( Lead Agency )

-Creative Director: Lewis Hunt
-Executive Producer: Morten Frantz
-Account Director: Petra Erbova

Trizz

-Film Concept Development: Oriol Puig and Lewis Hunt
-Director: Oriol Puig
-Executive Producer: Chris Vulpi
-Producer: Oriol Vives
-Art Direction: Oriol Puig, Alex Martín, Evaldas Cesnavicius
-Additional Art Direction and Research: Laura Ibañez
-Modeling/Liquid Simulation/Lighting/Rendering: Alex Martín
-Modeling, Lighting, and Animation ( Threads scene ): Evaldas Cesnavicius
-Modeling and Lighting ( Dancer scene ): Oriol Mayolas
-Compositing: Oriol Puig and Roberto García
-Smoke Online: Ricardo Perez
-Motion Capture: Oriol Mayolas
-Storyboard: Javier Vaquero
-Editing: Carlos Carrasco/Oriol Vives/Oriol Puig
-3d scanning and modeling support: Juan León / Ariadna Ollé

Trizz - Live Action

-Live action Trizz team: Oriol Puig, Laura Ibañez, Oriol Vives
-Set Design: Albert García Vila
-Set construction/inventions: Albert García Vila, Laura Ibañez, and Anna Caterina Melo
-Head of Production: Dani Molina
-Director of Photography: Rafa Lluch
-Shooting Production Assistant: Tomas Minguella
-Motion Capture Dancers: Jana Errando, Victor Fernandez
-Effects: Nasa FX

-Music composer: Daniel Lea ( Golden hum )
-Sound Mixing: Abbey Road