Google’s Project Loon and How We Create the Future
Google’s latest gloriously ambitious initiative, Project Loon, is all over the news this week. This beautiful piece – directed by Google Creative Lab with Mixtape Club acting as the production company – explains Project Loon. Wired has also written an in-depth look at the history and goals of the project.
Project Loon is groundbreaking work. But it’s only one of many futuristic projects that Google is involved in. From self-driving cars, to the future of energy, to artificial intelligence, to (yes) Google Glass, the ways in which Google pursues so many mad scientist initiatives – many of which are only distantly related to what actually makes Google money – are what makes the company so interesting.
But do you have to be Google to be so ambitious? Does it take billions of dollars to have the freedom to pursue these crazy (awesome) goals? I don’t think so. We work in an industry that, on a good day, is filled with brilliantly creative folks. What kind of crazy projects are we doing to help create the future? I’m interested to know. Share your stories in the comments – and I’ll put together a roundup.
