Macro Iozzi updates with his latest in vfx art direction, matte painting, and digital environments – including this great making-of video. Much more on his site, siulong.it
Long ago, Virgin Airways embraced the simple fact that no one pays attention to the poor flight attendants as they drone on mechanically about oxygen masks and flotation devices.
Why not use that time to share something genuinely entertaining, something that communicates the necessary safety information and conveys the playfully chic persona of the Virgin brand?
Take a Trip
The latest in Virgin’s flight safety film series, “Trip,” comes from Art&Graft. At over 5 minutes long, it’s an ambitious project. But the premise behind the film gave the team essentially unlimited creative freedom.
At the film’s opening, a drowsy passenger slips into a dream state while the flight attendant recites her safety spiel. We follow the passenger through a series of surreal vignettes inspired by genres of film, everything from sci-fi to westerns. Each scene communicates a core safety tip before moving on to the next unexpected scenario.
Art&Graft shares a bit of their process on their website:
Incredibly creative fly-through for Honda in this extended edit from Nexus and Smith & Foulkes. Make sure to also check out the making of.
Big Lazy Robot finished another short with fantastic execution and a techo-age parable.
Check out¬†some of the process below. Plus, there’s a 2-part interview on¬†the D&AD website.