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Posts tagged as 3d

Marco Iozzi updates.

Macro Iozzi updates with his latest in vfx art direction, matte painting, and digital environments – including this great making-of video. Much more on his site, siulong.it

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Art&Graft: “Trip” The Virgin Atlantic Safety Film

Long ago, Virgin Airways embraced the simple fact that no one pays attention to the poor flight attendants as they drone on mechanically about oxygen masks and flotation devices.

Why not use that time to share something genuinely entertaining, something that communicates the necessary safety information and conveys the playfully chic persona of the Virgin brand?

Take a Trip

The latest in Virgin’s flight safety film series, “Trip,” comes from Art&Graft. At over 5 minutes long, it’s an ambitious project. But the premise behind the film gave the team essentially unlimited creative freedom.

At the film’s opening, a drowsy passenger slips into a dream state while the flight attendant recites her safety spiel. We follow the passenger through a series of surreal vignettes inspired by genres of film, everything from sci-fi to westerns. Each scene communicates a core safety tip before moving on to the next unexpected scenario.

Process

Art&Graft shares a bit of their process on their website:

To bring our ideas to life, the A&G team combined an illustrative approach with exciting 3D and 2D animation techniques. All the character animation was produced using a traditional frame-by-frame technique ‚Äď very labour intensive, especially when creating a 6 minute film, but the results look beautiful and are extremely rewarding!

Elements throughout the film were modelled in 3D; allowing us to ’wrap’ our illustrations around these models to keep the illustrative feel yet giving the scenes fantastic depth and space. This allowed all the camera angles to be planned out and ensure the 2D characters could then be animated in each scene with the addition of further textures and casted shadows.

More after the jump →

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Smith & Foulkes: Inner Beauty for Honda

Incredibly creative fly-through for Honda in this extended edit from Nexus and Smith & Foulkes. Make sure to also check out the making of.

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Pocull Loves Balls!

pocull_balls

David Pocull’s fun tribute to balls!

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BLR – iDiots

BLR - iDiots

Big Lazy Robot finished another short with fantastic execution and a techo-age parable.

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weareseventeen: BT On-Air Identity

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weareseventeen brings back their blend of abstraction and graphic design for BT’s elegant on-air identity package.

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TSB – The Story by Studio AKA

Studio AKA (London) tells the history behind the building of the TSB bank through this beautiful piece.

Combining the hand crafted artistry of 2D character animation within a stunningly integrated use of 3D CGI sets, the journey through time is reflected in the film’s opening shot; an unbroken take which lasts a whopping 95 seconds.

Check out¬†some of the process below. Plus, there’s a 2-part interview on¬†the D&AD website.

Credits

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