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Posts tagged as branding

weareseventeen: BT On-Air Identity

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weareseventeen brings back their blend of abstraction and graphic design for BT’s elegant on-air identity package.

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Lumbre: Sol M√ļsica

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Lumbre brands¬†Sol M√ļsica¬†Channel with some good traditional animation.

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INJAUS for I.SAT

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Turner’s INJAUS¬†turns a¬†novel spot for its Argentinian cable channel, I.SAT.

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We Are 17: Kiss TV & BBC India


It seems like the guys over at London-based We Are 17 have been nice and busy lately, judging by these two amazing projects launched fresh on their site. On the Kiss TV ID’s¬†(above)¬†they comment:

Each ident explores a specific expression of the attitude and fresh confidence that the Kiss brand embodies and their viewers aspire to.

It’s worth checking out the project’s page, with process info and images.

For the BBC Entertainment India brand idents, the studio took a stunning abstract direction:

All follow a simple theme of darkness becoming light, building to a crescendo of colour, movement and excitement.


Watch ID 2 and ID 3. More about the project here.

Sound and music for all these was handled beautifully by Zelig Sound.

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DIA Launches


Mitchell Paone and Meg Donohoe recast themselves as DIA, putting branding services front and center.

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Saul Bass’s Bell System Pitch

Straight from the AT&T vault, Saul Bass’s 26 Minute pitch video to AT&T, introducing the new look: the largest corporate identity design in American history, at the time.

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