INJAUS for I.SAT

Turner’s INJAUS turns a novel spot for its Argentinian cable channel, I.SAT.

ManvsMachine: 4seven

Mind-bending idents from ManvsMachine for 4seven.

We Are 17: Kiss TV & BBC India

It seems like the guys over at London-based We Are 17 have been nice and busy lately, judging by these two amazing projects launched fresh on their site. On the Kiss TV ID’s (above) they comment:

Each ident explores a specific expression of the attitude and fresh confidence that the Kiss brand embodies and their viewers aspire to.

It’s worth checking out the project’s page, with process info and images.

For the BBC Entertainment India brand idents, the studio took a stunning abstract direction:

All follow a simple theme of darkness becoming light, building to a crescendo of colour, movement and excitement.

Watch ID 2 and ID 3. More about the project here.

Sound and music for all these was handled beautifully by Zelig Sound.

DIA Launches

Mitchell Paone and Meg Donohoe recast themselves as DIA, putting branding services front and center.

Saul Bass’s Bell System Pitch

Straight from the AT&T vault, Saul Bass’s 26 Minute pitch video to AT&T, introducing the new look: the largest corporate identity design in American history, at the time.

Fresh Impressions on Brandmarks (from my 5-year-old)

Watch a five-year-old identify an array of corporate logos and offer insight into their brand in Fresh Impressions on Brandmarks (from my 5-year-old).

In-Depth: Comedy Central Re-Brand

Editor: The following post is a guest entry from JaegerSloan Inc., a new venture headed up by Doug Jaeger and Kristin Sloan.

For our first contribution to Motionographer we thought it might be interesting to reveal the driving forces behind an exciting new piece of work, while focusing on some of the more contextual details about the experience. Today we’re taking a look at the bold and controversial Comedy Central 2011 logo redesign by thelab, to understand some of the challenges and successes and meet some of the people behind the work.

We sat down with thelab partners Alicia Johnson and Hal Wolverton, the team who met in the 80’s to eventually form Johnson & Wolverton and who later worked at EuroRCG as global ECD’s. Our impression of thelab from our 2 hour immersion into their space, work, and team, is that it is a spirited skunk works, with teams of classically trained designers backed by technical skills and curiosity.

In our interview we discovered that the Comedy Central logo was not the result of a logo redesign assignment, but an invitation to solve some of Comedy Central’s core business challenges. In Alicia’s description of the brief, “They had a solid reputation with great shows, but the shows were not being attributed to the network and they were not getting as many young viewers as they wanted.”

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