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Posts tagged as cyborg

Imaginary Forces: Machine Vision

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Imaginary Forces got inside the heads of the killer cyborgs in Warner Bros’ Terminator Salvation to develop “machine vision,” making their contribution to the fascinating field of screen design.

Check it out, along with a making-of video and some great screen design work from others. Read on…

Posted on 18 June 2009
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Saturn: Evolution of Technology

This vicious advert for German electronics retailer Saturn romps through an imagined evolutionary history of technology. The concept builds on agency Scholz & Friends Berlin’s techno-erotic campaign, closing with their motto, “We love technology! We hate expensive!”

The basic idea reminds me of the Nissan “Naturally Capable” spot from a couple years back, but clearly this advert has refashioned the concept from the ground up.

Director Carl Erik Rinsch was a natural choice for this spot, given his predilection for cyborg narratives and playful visions of the future. Carl is with Markenfilm (who produced this Saturn spot) and RSA.

The stunning vfx were handled by Barcelona-based Furia with modeling and some animation assistance from Big Lazy Robot.

Credits

Posted on 31 October 2008
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