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How Beer Goggles Work


Leftchannel busts out its traditional animation chops in “How Beer Goggles Work,” a chuckle-worthy visual essay for Men‚Äôs Health magazine.

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The Daniels: DJ Snake & Lil Jon “Turn Down for What” [NSFW]

Riotous, orgiastic and surreal, the latest music video from directing duo The Daniels is a hyper-sexual dance party that even the cops can’t resist.

NSFW: While there’s no outright nudity, the rhythmic pulsing of certain body parts might not be office appropriate for all of you.

More from The Daniels

Passion Pit “Cry Like A Ghost”

Tenacious D’s “Rize of the Fenix”

Foster the People’s “Don’t Stop”

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Art&Graft: “Trip” The Virgin Atlantic Safety Film

Long ago, Virgin Airways embraced the simple fact that no one pays attention to the poor flight attendants as they drone on mechanically about oxygen masks and flotation devices.

Why not use that time to share something genuinely entertaining, something that communicates the necessary safety information and conveys the playfully chic persona of the Virgin brand?

Take a Trip

The latest in Virgin’s flight safety film series, “Trip,” comes from Art&Graft. At over 5 minutes long, it’s an ambitious project. But the premise behind the film gave the team essentially unlimited creative freedom.

At the film’s opening, a drowsy passenger slips into a dream state while the flight attendant recites her safety spiel. We follow the passenger through a series of surreal vignettes inspired by genres of film, everything from sci-fi to westerns. Each scene communicates a core safety tip before moving on to the next unexpected scenario.

Process

Art&Graft shares a bit of their process on their website:

To bring our ideas to life, the A&G team combined an illustrative approach with exciting 3D and 2D animation techniques. All the character animation was produced using a traditional frame-by-frame technique ‚Äď very labour intensive, especially when creating a 6 minute film, but the results look beautiful and are extremely rewarding!

Elements throughout the film were modelled in 3D; allowing us to ’wrap’ our illustrations around these models to keep the illustrative feel yet giving the scenes fantastic depth and space. This allowed all the camera angles to be planned out and ensure the 2D characters could then be animated in each scene with the addition of further textures and casted shadows.

More after the jump →

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Fraser Davidson: A Guide To American Football

UK-based Fraser Davidson’s latest, “A Guide To American Football,” is a hilarious distillation of one of America’s most beloved pastimes.

In the same spirit as his previous sports-related work, “Irritable Bowl Syndrome” and “Alternative Rugby Commentary,” Davidson mixes whip-crack wit with equally clever visuals to inform and entertain broad audiences with devilishly good design and motion.

In the case of “A Guide To American Football,” Fraser not only designed and animated he everything, he wrote it, too. That, my friends, is the triple threat in this business. Impressive.

Oh, and rumor has it that Davidson completed this project in about two weeks. Wow.

Voiced by Adventures in Design podcast. All sound work by Morgan Samuel.

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Haynes “Beans”

This mock commercial is just too much fun not to share. I only wish real clients had the guts (pun intended) to fund this kind of work.

Cinesite created this project as a showcase for their artists. With superb comedic timing, lushly rendered animation and brilliant creature work, I’d say it’s a slam dunk. The short was written and directed by Animator Alvise Avati and produced by Animation Director Eamonn Butler.

Cinesite on the look development:

The look of the lunar environment is based on NASA film footage and actual lunar photography. Eamonn says, “At the start, the film is quite serious in tone and then it develops, becoming more dramatic as it progresses before ending on a surprise. To support this, the environment needed to be photo-realistic. We also wanted to push the animation and effects as far as we could to make the film as dramatic as possible before the payoff.

Tip o’ the hat to Todd Akita.

Credits

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