“A World Without Limits” by Studio AKA for Hyundai.
Riotous, orgiastic and surreal, the latest music video from directing duo The Daniels is a hyper-sexual dance party that even the cops can’t resist.
NSFW: While there’s no outright nudity, the rhythmic pulsing of certain body parts might not be office appropriate for all of you.
More from The Daniels
Passion Pit “Cry Like A Ghost”
Tenacious D’s “Rize of the Fenix”
Foster the People’s “Don’t Stop”
Long ago, Virgin Airways embraced the simple fact that no one pays attention to the poor flight attendants as they drone on mechanically about oxygen masks and flotation devices.
Why not use that time to share something genuinely entertaining, something that communicates the necessary safety information and conveys the playfully chic persona of the Virgin brand?
Take a Trip
The latest in Virgin’s flight safety film series, “Trip,” comes from Art&Graft. At over 5 minutes long, it’s an ambitious project. But the premise behind the film gave the team essentially unlimited creative freedom.
At the film’s opening, a drowsy passenger slips into a dream state while the flight attendant recites her safety spiel. We follow the passenger through a series of surreal vignettes inspired by genres of film, everything from sci-fi to westerns. Each scene communicates a core safety tip before moving on to the next unexpected scenario.
Art&Graft shares a bit of their process on their website:
UK-based Fraser Davidson’s latest, “A Guide To American Football,” is a hilarious distillation of one of America’s most beloved pastimes.
In the same spirit as his previous sports-related work, “Irritable Bowl Syndrome” and “Alternative Rugby Commentary,” Davidson mixes whip-crack wit with equally clever visuals to inform and entertain broad audiences with devilishly good design and motion.
In the case of “A Guide To American Football,” Fraser not only designed and animated he everything, he wrote it, too. That, my friends, is the triple threat in this business. Impressive.
Oh, and rumor has it that Davidson completed this project in about two weeks. Wow.
This mock commercial is just too much fun not to share. I only wish real clients had the guts (pun intended) to fund this kind of work.
Cinesite created this project as a showcase for their artists. With superb comedic timing, lushly rendered animation and brilliant creature work, I’d say it’s a slam dunk. The short was written and directed by Animator Alvise Avati and produced by Animation Director Eamonn Butler.
Cinesite on the look development:
Tip o’ the hat to Todd Akita.