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Posts tagged as macro

Superestudio: Nat Geo IDs

Superestudio uses practical effects, macro cinematography and CG effects to great effect in their latest IDs for Nat Geo.

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Glassworks Amsterdam for G-Star: The Art of Raw

Collaborating with G-Star’s in-house creative team, Glassworks Amsterdam created a gorgeous odyssey through the production of denim as part of G-Star’s “Art of RAW” campaign.

Directed by Glassworks’ own Rudiger Kaltenhauser, the spot mimics macro photography, creating a hyper-real journey that brims with tactile details, despite being entirely CG.


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