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Posts tagged as miniature
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AICP Southwest 2011 Sponsor Reel

Dallas-based Element X Creative garners a trainload of nostalgia for the AICP Southwest Awards Show with their 2011 Sponsor Reel.

Through a mixture of blood, sweat, miniatures and CG, the Element X team “came together to write, storyboard, model, texture, shoot, rig, animate, composite and edit the final [5-minute] product” in short order. Four weeks, to be exact.

Of course, the storyline echoes several other time-rigging plots in popular science fiction media (e.g., two Back to the Future Easter eggs), but in this rendition, hitching a ride through Element X’s innocent world of special relativity makes sitting through a usually long drawn-out list of sponsor logos feel like it’s passing at the speed of light.

Element X was kind enough to elaborate on the development from beginning to end ‚ÄĒ nuts, bolts, and tools.¬†Check out the process in their own words after the jump.

Process + Credits

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Ben & Jerry’s by Elastic

Elastic‘s Andy Hall has just directed these two spots for Ben&Jerry’s.

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Martin Allais (boolab) for Elisava


Forget tilt-shift. boolab’s Martin Allais uses real miniatures and camera movement to tell this story for Elisava.

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Animatorio for Cartoon Network


Animatorio created this nifty, crafty little spot for Cartoon Network.

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Javier Leon’s Mastery of The Miniature

Don’t you just love motion pieces that make you stare at them endlessly, yet you still can’t work out if it’s all real paper/clay/wood and so on, or if it’s…CG?

Javier Leon is Hornet’s CG Art Director, responsible for those deceptively ‘real’ planets in British Gas spots directed by Guilherme Marcondes. Those spots, along with National’s ‘claymation’ Amex piece, are some of the most stunning examples that blur the line between ‘real’ and… well, ‘not’.

I find Javier’s passion for pushing the limits of his craft intriguing. In essence, it’s no different than that of¬† the ‘old masters’, like Bernini perhaps, who made marble look like soft flesh or delicate fabric. Javier, for his part, made this living room set so convincingly ‘real’ you can almost reach in, pick up that porcelain doll and sell it for 55p at the charity shop!

So I caught up with Javier to find out more about his artistic vision.

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