Don’t Fail Idaho (Extended Version) by Buck

Over the last several years, Buck has made a point of creating elegantly clever PSAs for causes they believe in. For their latest visual essay, they partnered with Idaho-based agency Drake Cooper to spread the message of the J.A. and Kathryn Albertson Foundation.

With charming audio from Echolab, the spot has a folksy quality befitting its subject matter. As usual for Buck, the transitions serve up delightful surprises by the eye-full while visual metaphors peppered throughout the poignant script give the spot equal measures of weight and wit.

Dumb Ways to Die PSA

Cute / fun / good PSA for Australia’s railway operator Metro. Sing along kids!

Lucas Zanotto: The Real Bears

Here in New York City, Mayor Bloomberg recently championed some controversial restrictions on the sale of sugary soda drinks, sparking debates about how much government should intervene in protecting the health of citizens.

While not everyone agrees about Mr. Bloomberg’s tactics, the health risks of sugary sodas are obvious. Or at least they should be.

In an effort to spread awareness on the topic and skewer companies that manufacturer the offending drinks, The Center for Science in the Public Interest has launched The Real Bears. Alex Bogusky (formerly the “B” of vaunted agency CP&B) masterminded the campaign, tapping one of our favorite directors here at Motionographer, Lucas Zanotto, to direct the music video that sits at the center of the project.

Mr. Zanotto recently released the director’s cut of the video featuring an alternative soundtrack. (Jason Mraz penned a sugary sweet tune for the official version.)

Interview with Lucas Zanotto

We caught up with Mr. Zanotto to get some inside information on the project.

Who approached you for this project? Why did they choose you?

I got an email from Marty Butler, from The Butler Bros. He wrote that he likes my work and ask if we could have a chat about a potential project they are working on. We had a Skype conference together with Ronny Northrop, who wrote the script for the movie. They presented the whole idea.

Marty said they liked my style and the way I bring in an analog and organic feel to the work. They wanted something minimal and crafted.

(more…)

Frames Set Match for Animals Australia

We all know how horrible factory farming is by now, but what’s interesting about this particular campaign is that it seeks to maintain its Television airspace through viewers’ donation. If there is one ad that deserves to be watched instead of getting chucked aside by channel-surfing or toilet-going, this is it. As a friend of mine said, ‘if this doesn’t stop factory farming in Australia, nothing would’. Consider making a donation, folks. Or at least think twice about where that packet of meat you’re buying came from.

Frame Set Match (FSM) of Sydney did the wonderful job of bringing this chorus of animals together. Full credits and more about the process and the story behind this ad can be found here.

Thank you for the nudge, Guy and Stefan.

Platige: Cocaine Unwrapped

Some epic CG in this awareness campaign by Platige / Stink.

Motionographer Holiday Catalog 2011 (Part 2)

In a continuation of last week’s post and Royale’s excellent holiday short, this is the second of Motionographer’s Holiday Catalog three-part series, which reviews some of 2011′s better winter holiday-themed ads, PSAs, cards and shorts. Enjoy!

 

CHOBANI’s “Snow Angels” from Yves Geleyn / Hornet.
Read more about the project, review full credits, and check out the process gallery!

 

Create and send a unique Christmas card from Onesize.

 

Beakus Christmas 2011 for BBC’s CBeebies from Matthias Hoegg / Beakus.

 

ORANGE “Noël” from The Glue Society / Wanda Productions + AKAMA STUDIO.

 

First Commonwealth Bank’s “Bailey and the Snowman” from Animal.

 

And finally, this spectacular PSA from Make Visual:

Child’s Play “Gifts From Above” from MAKE.
Check out the process shots here.

 

Tune in next week for the final installment of this series!

Special thanks this week to Motionographer’s Brandon Lori, Harm van Zon, Michelle Higa, and Ryan Rothermel for the help!

Elastic: Educate Our State

A very gorgeous PSA by Elastic.