Lovely stylised illustrative video by Jens & Anna at Picasso Pictures. Good news for Kentuckians?¬†For behind-the-scenes info including concept art sketches and more, visit Jens & Anna’s project page¬†here.
Over the last several years, Buck has made a point of creating elegantly clever PSAs for causes they believe in. For their latest visual essay, they partnered with Idaho-based agency Drake Cooper to spread the message of the J.A. and Kathryn Albertson Foundation.
With charming audio from Echolab, the spot has a folksy quality befitting its subject matter. As usual for Buck, the transitions serve up delightful surprises by the eye-full while visual metaphors peppered throughout the poignant script give the spot equal measures of weight and wit.
Here in New York City, Mayor Bloomberg recently championed some controversial restrictions on the sale of sugary soda drinks, sparking debates about how much government should intervene in protecting the health of citizens.
While not everyone agrees about Mr. Bloomberg’s tactics, the health risks of sugary sodas are obvious. Or at least they should be.
In an effort to spread awareness on the topic and skewer companies that manufacturer the offending drinks, The Center for Science in the Public Interest has launched The Real Bears. Alex Bogusky (formerly the “B” of vaunted agency CP&B) masterminded the campaign, tapping one of our favorite directors here at Motionographer, Lucas Zanotto, to direct the music video that sits at the center of the project.
Mr. Zanotto recently released the director’s cut of the video featuring an alternative soundtrack. (Jason Mraz penned a sugary sweet tune for the official version.)
Interview with Lucas Zanotto
We caught up with Mr.¬†Zanotto to get some inside information on the project.
Who approached you for this project? Why did they choose you?
We all know how horrible factory farming is by now, but what’s interesting about this particular campaign is that it seeks to maintain its Television airspace through viewers’ donation. If there is one ad that deserves to be watched instead of getting chucked aside by channel-surfing or toilet-going, this is it. As a friend of mine said, ‘if this doesn’t stop factory farming in Australia, nothing would’. Consider making a donation, folks. Or at least think twice about where that packet of meat you’re buying came from.
Thank you for the nudge, Guy and Stefan.