Looking Thru the B-Sides is a stop-action trip down the rabbit hole that is Golden Lucky’s collective brain. Just watching this short film feels like a mind-altering experience that’s probably illegal in at least 37 states.
What starts as a simple keystone cops premise quickly spins into a tripped out odyssey through colorful landscapes and multiple animation techniques. Despite the visual twists and turns, Looking Thru the B-Sides holds its narrative arc firmly in tact‚ÄĒand that’s what keeps this charmer rolling right along.
The short’s conclusion is as unexpected as the rest of the film and functions as a brilliant neon cherry on top of this electric kool-aid sundae.
Head over to the Golden Lucky site for some nice process imagery.
2D, 3D, stop-action, claymation, practical, digital‚ÄĒthere’s just about everything in here. My favorite moments are the bursts of cheerful, hand-hewn type.
I’m fairly certain folks will be divided over this one: half feeling that it’s a happy ensemble of imagery, the other half feeling it goes a bit too far. Personally, I like it, and I think it works. It’s as if an entire morning of Saturday cartoons from my childhood has been condensed into an elaborate nugget. It’s warm, earnest and pure.
Partizan’s Valerie Pirson (commercial reel) put her analogue sensibilities to good use in this chuckle-worthy spot for Coca-Cola and agency Weiden+Kennedy Portland. Using a grab-bag of stop-action techniques, Valerie pumped personality into the spot’s lo-fi aesthetics.
Stimmung’s Skeleton Suit enchanced the tongue-in-cheek melodrama with some great sound design, and Brand New School’s graphics are the tasteful cherry on top.