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Posts tagged as Styleframes

Lauren Indovina: 10,000 Arrows to the Heart


Aside from being a Creative Director and Designer at Psyop since 2008 and collecting a number of top honors (Clios, ADC, BDA, AICP and the Emmys, to name a few,)  Lauren Indovina has finally launched her web presence and it’s a goldmine.

Chocked full of detailed worlds and a wide range of style frames, lush paintings and drawings — including, of course, her creative direction and design work — Lauren has given us the go ahead to share her work at long last.

Lauren also wrote a compelling essay about her experience in the industry and how the road traveled is not always paved with love.  It is titled “10,000 Arrows to the Heart” (after Interview below). Her words offer us an honest and ardent look how she became a Creative Director at Psyop and what it means to work from the heart and excel through failure.


In your formative years, what did you excel in (artistically or not)?

My father is an architect. I grew up in his design: a Victorian home with modern interiors, stained glass, ornate staircases and floating walls. The halls were adorned with his paintings of oddly posed people, futuristic landscapes with eclipsed suns. Surreal. His imagination inspired mine. My parents encouraged me and led by example: independence, passion, curiosity.

I finagled situations so that day camps became art camps, study halls were studio time. At 16, I attended a competitive summer program, Pennsylvania Governors School for the Arts, where I studied Indonesian shadow puppetry and made 7-foot tall ceramic sculptures. As this was unusual behavior, I got a lot of attention, accolades and awards, which didn’t matter. I just really wanted to be in the studio.

Read the rest of the interview and Lauren’s essay →

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Stephen Kelleher

I am proud to present Stephen Kelleher’s (formerly known as Frankenstyles) shiny new site stuffed with enviable illustration, characters and style frame design.

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Vinicius Costa New Work

Vinicius Costa updates with new lush and colorful original artwork, style frames and making-of videos. Set your browser window to full size.

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Mixtape Club & Yves Geleyn: Pursue Knowing

Hornet directors, Mixtape Club and Yves Geleyn, recently collaborated on this project for St. Louis Children’s Hospital’s ‘Pursue Knowing’ campaign. The clever transitions and mixed elements illustrate how rich and full of possibilities a child’s imagination can be when learning about the world around them.

“When Mixtape Club and Yves set about defining the look and feel of the spot, they knew they wanted it to be tactile and playful. The directors individually fabricated elements like the paper lighthouse, origami birds, and a quilted globe. When animated and composited into each scene, these physical models replicated how a child’s imagination creates entire fantastic worlds from familiar surroundings.”

Behind the scenes


Hospital’s website


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Sindre Moen updates with some fresh new frames.

Sindre Moen updates with some fresh new frames, thanks Kristin!

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Átila Meireles


Átila Meireles updates with an arsenal of stylish and beautiful styleframes. (thanks for the tip Gabe!)

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