One of our favorite projects from 2013 was Patrick Clair’s launch trailer for Tom Clancy’s The Division, a global conspiracy theory rendered in elegant typography and metaphorical imagery.
With the same understated poignance that is his hallmark, Mr. Clair’s latest project is a title sequence created in collaboration with Antibody (Clair’s studio) and Elastic for HBO’s new series, “True Detective.”
In an interview with Art of the Title, Clair explains:
As we started to plan the movement and animation, we faced some interesting challenges. We wanted the titles to feel like living photographs. But the footage was too kinetic and jumpy and stills were too flat and static. Many shots feature footage that has been digitally slowed to extreme degrees. The digital interpolation and artefacts created by slowing footage down often looks strange or tacky, but we found that in this case it evoked a surreal and floaty mood that perfectly captured what we were after.
Read more in Art of the Title’s excellent interview.