Israel’s Gravity strikes again for telecom Pelephone and agency Adler, Chomsky & Warshavsky. As with previously posted work (here and here), “Music” is set in a vaguely Seussian land of primary colors, curly clouds and wacky machines.

Like the Happiness Factory spots from Psyop and W+K Amsterdam, the Pelephone campaign creates a panoply of landscapes that are inhabited as much by viewers’ imaginations as they are by the characters. In the process, Gravity has created a fully realized “brand world” for Pelephone that’s equal parts techno-utopia and children’s story—a balance between the “fun” and “function” that most cell carriers strive to accomplish (in their advertising, at least).

Credits
Agency: Bauman Bar Rivanay Saatchi& Saatchi
Director: Eli Sverdlov
Post Production: Gravity Rhino group
VFX & Creative Director: Ilan Bouni
Head of 3D department – Yoav Savaryego
Head of compositing department: Evgene Romanovsky
Head of the art department: Israel Breslev