Client: The Coca-Cola Company Project name: Happiness Factory 3 – Yawnbusters
Brief: To remind people that Coke lifts the spirits—physically and emotionally.
Synopsis of TV spot: The third installment of Happiness Factory tells the story of what happens when a contagious yawn rips through the Happiness Factory and how only Coca-Cola can break its spell…and restore physical and emotional energy to the Factory.
Creative Agency: W+K Amsterdam Executive Creative Directors: John Norman, Jeff Kling Creative Directors: Sue Anderson, Jorge Calleja Copywriter: Rick Chant Art Director: Barney Hobson Senior Producer: Darryl Hagans Agency Executive Producer: Corey Bartha Account Team: Ryan Lietaer, Andrew Kay, Sylvain Lierre, Philip Jacobson
Director: Psyop Psyop Creative Directors: Todd Mueller and Kylie Matulick Production Company: Psyop, Los Angeles Executive Producer: Neysa Horsburgh Psyop CEO: Justin Booth-Clibborn Producer: Kim Wildenburg Live Action Producer: Michael Schlenker DOP: Federico Barbabosa TD: David Chontos Flame Artist: Alex Kolasinski Modelers: Sarah Bocket, Joon Lee Riggers: David Bokser, Sean Comer, Joon Lee Lead Animator: Jordan Blit Animators: Jeremy Butler, Joel Sevilla, Colin Cromwell, David Bokser, Jun Zee Myers, David Pritchard, Frantz Vidal, Joon Lee Lighters/Renderers: David Chontos, Kyle Cassidy, Sarah Bocket, Barry Kriegshauser, Erik Borzi Particle Artists: John Cherniak, Matt Johnson Lead Compositor: Lane Jolly Compositors: Sohee Sohn, Matt Lavoy After FX Artist: Miguel Bautista Previz: Joel Sevilla, Jeremy Butler
Editor: Brett Nicoletti Assistant Editor: Tom Knight
Telecine: MPC, Los Angeles Colorist: Mark Gethin
Music: Human, New York
Sound Design: HenryBoy Sound Designer: Bill Chesley
“Open Happiness” Soundtrack Artists: Brendon Urie, Travis McCoy, Patrick Stump, Janelle Monae, Cee Lo Green Writers/Producers:Butch Walker, Polow Da Don
