Psyop is quick on the draw with “West,” the studio’s latest cowboy epic in their cardboard-inspired campaign for The UPS Store and agency Doner. “West” is peppered with the lore of the old frontier, and opens fire on any charge that “certified packing” is all hat, and no cattle. Barnstorming the airwaves with a rough … Continue reading Psyop Tips Its Hat to the Wild “West”