Virtual reality is not filmmaking
Let’s agree on something: 360-degree video presented inside a virtual reality headset isn’t really virtual reality. It’s a novel, sometimes powerful experience, but it’s not what makes VR arguably the most…
Read more
Justin Cone • 9 years ago
Truffle Pig, an other-worldly virtual reality experience from Gentleman Scholar
LA-based Gentleman Scholar have joined the growing number of animation studios seduced by the creative possibilities (and technical challenges) of virtual reality as a storytelling…
Read more
Justin Cone • 9 years ago
Gretel’s Fox College Football package is all kinds of smart
NY-based Gretel produces some of the most consistently well-designed brand work of any studio in the US. Their latest toolkit for Fox College Football is no exception.…
Read more
Justin Cone • 9 years ago
Uncovering the Grammar of VR with Saschka Unseld
The emerging master of virtual reality storytelling, Saschka Unseld, is back again. As always, he delivers practical insights for the evolving art form of real-time storytelling, gleaned…
Read more
Justin Cone • 9 years ago
“A Guide to Happy,” your brain on (its own) drugs
"A Guide to Happy," is a story about your brain on (its own) drugs. 100% CG, 100% clever.
Justin Cone • 9 years ago
Interview: Motion design and the Google identity
Google's Jonathan Jarvis tells us how integral motion design was to the recent Google rebrand, why you should give users superpowers and what kind of…
Read more
Justin Cone • 8 years ago
VR without goggles: “Field Trip to Mars” sends a souped up school bus to space
Winning 19 awards at Cannes last month, "Field Trip to Mars" is an innovative group VR experience powered by stunning real-time visuals and a bus-load…
Read more
Justin Cone • 8 years ago
Hilarious #TRUMPFACTS turn the Donald’s own language against him
Using Donald Trump soundbites as source material, London-based Cub Studio launched an ongoing series of snappy animations lampooning the Republican candidate.
Justin Cone • 8 years ago
NATL UPDTS WTH NW WRK
National Television updates with 3 new pieces As you all know, we really dig Nationals’ work. They’ve update with 3 new spots, which is surprising…
Read more
Justin Cone • 18 years ago
An Interview with nailgun*
MOV nailgun*’s latest reel JPG Pitch boards for the Academy Awards PDF The process behind the Benjamin Franklin spot for Spike TV’s Men of Action…
Read more
Justin Cone • 17 years ago
Superfad’s badass PS3 spot
Superfad just dropped this….umm super rad spot for Playstation 3. Really solid 3d work. Makes me want to break something. I had a chance to…
Read more
Jon Saunders • 16 years ago
The Crisis of Credit Visualized
“Oh great, here comes Old Man Cone again, rambling about visual essays.” I know, I know, but I really do believe that when motion design…
Read more
Justin Cone • 15 years ago
Nike Running: Men vs. Women
In a spot that appeals to our competitive natures, agency 72andSunny launches an integrated campaign for Nike Running in Europe aptly titled “Men vs. Women.”…
Read more
Jake Sargeant • 15 years ago
Atelier Transfert: Watch and Learn
One of animation’s greatest strengths is its ability to simplify complex systems for digestion by the widest possible audience. This is something Montreal based Atelier…
Read more
Justin Cone • 15 years ago
Airside + Demos: The Power Gap
British think-tank Demos teamed up with creative agency Airside to create “The Power Gap,” a three-minute visual essay that surveys the history of power structures…
Read more
Justin Cone • 14 years ago
Google Voice Q&A with JR Canest and Kasey Lum
Work-In-Progress images from JR Canest What were your plans after graduation? Jorge: First thing I wanted to do was to spend some time with my…
Read more
Bran Dougherty-Johnson • 14 years ago
Nico Casavecchia: “A Boy And His Atom” The World’s Smallest Movie
Working with animation studio Punga,1stAveMachine’s Nico Casavecchia had the honor of creating the world’s first movie at the scale of individual atoms — the world’s…
Read more
Staff • 11 years ago
Are brick and mortar design schools worth it?
An engaging interview and a follow up article from two leaders in online education for motion design challenge the value of traditional four year design…
Read more
Justin Cone • 8 years ago
Author of “Design for Motion” talks industry, education and the state of design
We interview Austin Shaw, the author of "Design for Motion: Motion Design Techniques and Fundamentals."
Justin Cone • 8 years ago
Ickerman: Sci-fi nostalgia for the current day (with bad ass vehicles)
I'll be honest: What initially attracted me to the teaser for Ickerman was the cars — specifically the lane-hogging, glass-encased driverless cars full of partygoers.
Justin Cone • 8 years ago
The key to Facebook Reactions? Animation (of course).
"Early versions were static and we knew animation would be key in making them more expressive. "
Justin Cone • 8 years ago
Interview: Kylie Matulick and Todd Mueller of Psyop
By now you’ve probably seen "Happiness Factory," Psyop’s masterpiece for Coke and agency Wieden+Kennedy, several times. If you’re anything like me, you’ve scrubbed through it…
Read more
Justin Cone • 18 years ago
Two More Envelope-Pushers
If you’ve been reading this site (or Tween) for any time at all, you know I love to talk about the convergence of web and…
Read more
Justin Cone • 18 years ago
Interview: LAMBO brings the RAD
Working out the logo A sketch for the Coke “Oh Yeah” spot Style frame for Fox College Sports Characters for the Coke “Bubbles” spot Motionographer…
Read more
Justin Cone • 18 years ago
